SEO Services

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Understanding SEO

Understanding SEO

Search Engine Optimization (SEO) has come a long way since the mid-1990s with the advent of early search engines like Yahoo! and web directories. Over the years, SEO has evolved dramatically with changes in search engine algorithms and user behaviors. Keeping up with these trends is essential for effective optimization and achieving high search rankings.

Importance of SEO in Digital Marketing

In digital marketing, SEO is fundamental. It’s crucial for boosting organic traffic, increasing brand visibility, and building credibility. By employing strategic SEO techniques, businesses can reach their target audience more effectively and gain a competitive edge in the vast digital landscape.

Key Terminology in SEO

To enhance your website’s performance, understanding basic SEO terminology is vital:

Keywords: Terms people use in searches.

Backlinks: Links from other sites to yours, enhancing authority.

SERP Ranking: Your page’s position in search results, influencing traffic and engagement. Grasping these terms is key to developing successful SEO strategies and improving your online presence.

Common Misconceptions about SEO

Many misconceptions exist about SEO, like keyword stuffing and instant results. In reality, SEO requires a strategic, long-term approach focused on quality content and user experience. Emphasizing quality over quantity leads to organic growth, allowing businesses to achieve sustainable success online.

Comprehensive SEO Services by the Best SEO Agency

Google considers over 200 factors when ranking a site. Managing these requires expertise. Our SEO services encompass content creation, keyword optimization, and link-building strategies to enhance your rankings and drive traffic.

Services Include:

Content Creation: Crafting engaging content based on competitive analysis and trends.

Keyword Optimization: Identifying and integrating trending keywords to improve user-friendliness and search engine indexing.

Link-Building: Securing authoritative backlinks through guest blogs and PR activities.

Why Are SEO Marketing Services Essential to Boost Business Growth?

SEO enhances brand visibility and drives organic traffic. A dynamic, personalized SEO strategy keeps you updated with changing algorithms and trends. Partnering with an experienced SEO provider accelerates this process, freeing you to focus on other business areas.

Keyword Research: Identifying the right keywords to attract search engines and customers.

Increase Traffic and Sales: Driving more traffic and increasing product or service demand.

Lead Generation: Quickly attracting customers in need of your offerings.

Top Search Rankings: Achieving high search rankings to boost credibility.

Stay Updated: Keeping pace with digital trends and shifts.

Custom Strategies: Developing long-term plans tailored to your goals.

Technical Analysis: In-depth analysis of technical operations, user behavior, and competitors.

Boost Organic Traffic

Effective SEO strategies position you ahead of competitors in search results.

Enhance User Experience

SEO makes your website more user-friendly.

Cost-Effective Marketing

SEO is a smart, affordable marketing tool compared to costly ads.

Build Credibility

Higher search rankings increase trust and credibility.

Why Do Search Engines Value SEO?

Search engines prioritize SEO to deliver high-quality, relevant results. Optimized websites help users find needed information, products, or services, enhancing user satisfaction and retention, vital for search engines’ reputation.

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Visibility | Targeted Traffic | Brand Credibility

In today’s digital age, SEO’s significance can’t be overstated. With billions of websites vying for attention, ranking high on search engines like Google is crucial for visibility and success. A robust SEO strategy benefits both online and brick-and-mortar businesses by boosting their digital presence.

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Get Acquainted with Our SEO Process

SEO demands constant monitoring and understanding of complex processes. Our SEO process includes:

1. Setting Goals

As one of the pioneers of SEO services, we make it a point to make our client’s goals our goals. We have a meticulous discussion with our clients to understand the crux of their functionings and goals and match up with their requirements.

2. Creating Long-Term Plans

Once we have conclusively established the goals, the next step is to create strategies for your business by charting out a plan to achieve all the objectives and eventually, the goal of your company for a streamlined journey.

3. Getting Ahead of the Competition

Our SEO services are centred around one objective – helping you surpass your competitors. We conduct a thorough competitor analysis to understand how they are generating traffic, to help you surpass their results with ease.

4. Conducting Thorough SEO Audits

The first and foremost thing that an SEO company should do is conduct thorough audits to analyze the websites and chart a plan to work on. Infidigit conducts a thorough SEO Audit with a 270+ audit pointer checklist and technical SEO audit pointers to conclusively tell you the areas of improvement on your websites.

5. On-Page Activities

We take our digital marketing services seriously and provide a multitude of on-page activities to keep your webpages healthy and organically ranked in search engines. Whether it is content optimization, internal linking, URL optimization, meta descriptions, or content creation, we make sure that your webpages are always on the top of their game.

6. Off-Page Activities

Apart from taking care of on-page activities, we also ensure that your brand visibility is increased with elaborate influencer outreach activities.

7. Regular Performance Tracking

Our SEO services involve the use of established industry tools like Google Analytics, Webmaster, SEMRush, Ahref, etc. The use of these tools ensures that all your webpages’ performance is monitored daily and kept at their best health to maintain a constant flow of organic traffic.

What Our SEO Solution Includes

1. Competitor Analysis

Competitor Analysis helps us to understand SEO practices of your competitor

Infidigit delves deep into your competitors’ SEO practices and their workflow to chart out a comprehensive strategy to build on and counter them to get ahead of the curve.
SEO services offered include analyzing competitors’ target keywords, their respective target pages to generate more traffic and their click share rates.

2. SEO Audit

We cover more than 270 pointers in our technical SEO audits

SEO audit services offered by Infidigit makes sure there are no discrepancies in your webpages.
Conducting a thorough audit with over 270 pointer checklists, we ensure that your webpages are optimized under all the aspects, including content, URLs, website architecture, and responsiveness.
A comprehensive audit report is then submitted to you detailing all the areas with scope for improvement or optimization to propel your webpage ranking.

3. Keyword Analysis

Keyword Research helps us to finalize the keywords we need to rank for

Infidigit, as an SEO company, excels in conducting comprehensive keyword research for achieving exemplary ranking for your webpages.
For organic traffic generation, it is imperative that only the best keywords are targeted for each page.
We ensure that this critical element is utilized to its full potential with effective keyword analysis and optimization as a part of our competent SEO services.

4. On-Page SEO Implementation

On Page factors like meta tags, URLs, header tags are implemented

Through our On-page SEO, we optimize individual web pages on websites to enable a higher ranking for them on search engines.
Our team analyses page content, meta tags, title tags and a host of parameters for your website to validate if they are SEO friendly. This activity ensures that we do not neglect any aspect which could affect your website rankings on search engines

5. Content Optimization

We create engaging content which ranks better on SERPs

Content is the most critical part of any webpage and has the power to determine everything for your business.
Our SEO agency creates and optimizes content for your webpages and makes it SEO friendly to elevate the ranking of your pages.
We ensure that content on all pages are aligned with your company’s SEO goals and generate an optimal response from search engines.

6. Contextual Internal Linking

Link building services helps in gaining quality links to your domain

The essence of any webpage is to inform and educate the visitors. Infidigit offers elaborate link building services, both internal or external.
The measure ensures that your target audience’s presence on the site is sustained for a longer time. This further helps in attracting search engines and bots to consider your webpages through contextual and dynamic link building which is unique for each webpage.
Internal linking especially is a prevalent practice among ecommerce SEO services.

7. Rich Snippet Implementation

Influencer activities are implemented to boost ranking

Rich snippet implementation is a feature introduced by Google to help developers implement markup schemes seamlessly into websites.
Infidigit meticulously evaluates the content on your websites and implements data markups to segregate content such as FAQs, product schema, How To schema, ratings, etc.
Rich snippet implementation by Infidigit not only helps in optimizing your website, but also makes it more visible and accessible to search engines and helps in increasing the CTR significantly.

8. Off-Page SEO Implementation

We create engaging content which ranks better on SERPs

Influencer marketing and Digital PR services can help your brand get the required visibility through a vast network of online influencers and popular promotional platforms.
Our influencer outreach campaign services offer your brand a platform to engage with relevant bloggers, vloggers and social media influencers who can be brand advocates. Such a campaign could result in increase in credibility as well as generate enough backlinks to targeted domains.
We can induce word of mouth for targeted products/services for your brand on popular and credible promotional platforms through our Digital PR services. This enables you to cost effectively build brand awareness amidst a relevant audience in the digital landscape.

9. Detailed Reporting

Regular reports help us to track our performance

We believe in complete transparency while keeping our clients informed on how their targeted audience engages with their website and how they can further drive them to conversion.
Our experience and deep analysis enable us to share reports which are beyond just mere numbers in excel sheets. They contain actionable hypothesis which is backed by enriched user data
Regular reports allow you to view all campaign aspects including site traffic summaries and detailed conversion analysis
Our reports combine SEO data with impactful analysis and visualizations, a refreshing change from the usually dry and number-centric report alternatives.

Choose the Best SEO Plan for Your Business

Lite Plan

15 Main Keywords Optimized

150 Keyword Variations Optimized

30 Pages Optimized

60 Hours per Month

Bi-Annual Reviews

Standard Plan

25 Main Keywords Optimized

250 Keyword Variations Optimized

50 Pages Optimized

110 Hours per Month

Quarterly Reviews

Pro Plan

35 Main Keywords Optimized

350 Keyword Variations Optimized

70 Pages Optimized

175 Hours per Month

Monthly Reviews

Enterprise Plan

100 Main Keywords Optimized

1000 Keyword Variations Optimized

200 Pages Optimized

500 Hours per Month

Monthly Reviews

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What Our SEO Package Includes

Technical SEO

Proven success in removing technical errors.

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On-Page SEO

Scaling brands with high-performing strategies.

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Local SEO Services

Nurturing leads via email, SMS, and automation.

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Key Challenges in SEO

Keyword Reserch

Finding keywords with the right search volume and competition.

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Algorithm Changes

Adapting to frequent updates in search engine algorithms.

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Technical Complexity

Managing technical elements like website structure and site speed optimization.

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Content Quality

Creating high-quality content that resonates with users and search engines.

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Faq’s On SEO Services

What are SEO Services?

Answer

SEO services are search engine optimization services intended to improve rankings and increase visibility for your website. These improved rankings on search results help businesses to drive quality traffic to its website.

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Can you explain SEO in simple words?

Answer

Search Engine Optimization or SEO is a technique which makes use of a number of strategies to enable websites rank higher, thus increasing visibility for relevant searches on search engines. SEO cannot be neglected in any comprehensive digital marketing plan. The main elements of SEO include keyword optimization, quality content, off page & on-page optimization and link building. SEO’s end objective is to deliver an increase in sales through an increase in relevant consumer traffic on your website. Read more on what is SEO

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Does your SEO service offer any guarantee of performance?

Answer

No one can explicitly guarantee search engine rankings through SEO as its dependent on a number of factors, including the dynamic nature of search engines themselves. Google updates its search algorithms multiple times in a year and agencies like us have to keep pace with our understanding of these updates. We are constantly on our toes and ensure that we employ the most ethical best practices to enable you to sustainably rank higher on search results. Our past work is a testimony of the fact that despite steering clear from giving guarantees, we have delivered results for our clients. You can read our case studies here.

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After you begin SEO, how long will it take for my website to rank on the first page of search results?

Answer

Just like there is no explicit guarantee of performance, there is no guarantee of time taken to achieve desired rankings through SEO. Google uses over 200 ranking factors in their algorithm and hence achieving results is a challenge, especially if your category includes competitive search terms. However, in our experience, while working with brands, we have seen them achieve rankings for long tail keywords within 3 months and for competitive keywords – within 6 months.

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How do you ensure SEO through link building campaigns?

Answer

We create compelling content for our clients and help in its promotion through our extended network of influencers which include bloggers, publishers, digital PR, etc. We ensure the creation of relevant content which is shareable on social media and can thus aid in increasing social signals too. Should you like to know more about our influencer outreach campaigns, please click here

Let’s Talk

SEO Services

Elevate Your Business with Expert Search Engine Optimization

Our Partners

Understanding SEO

Understanding SEO

Importance of SEO in Digital Marketing

Key Terminology in SEO

Common Misconceptions about SEO

Comprehensive SEO Services by the Best SEO Agency

Why Are SEO Marketing Services Essential to Boost Business Growth?

How Can SEO Help Your Business?

Boost Organic Traffic

Enhance User Experience

Cost-Effective Marketing

Build Credibility

Why Do Search Engines Value SEO?

Visibility | Targeted Traffic | Brand Credibility

Get Acquainted with Our SEO Process

What Our SEO Solution Includes

Choose the Best SEO Plan for Your Business

Lite Plan

Standard Plan

Pro Plan

Enterprise Plan

What Our SEO Package Includes

Technical SEO

On-Page SEO

Local SEO Services

Key Challenges in SEO

Keyword Reserch

Algorithm Changes

Technical Complexity

Content Quality

Faq’s On SEO Services

Answer

Answer

Answer

Answer

Answer

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