Dominating the Map Pack: A 24/7 Local SEO Strategy
Client: A local electrician specializing in 24/7 emergency repairs in a dense urban area.
Challenges We Faced
The client offered 24/7 service but wasn’t getting calls after hours because they were invisible online:
No “After-Hours” Visibility
They ranked for “electrician” during the day but disappeared for “emergency electrician” searches at night.
Unclear GMB Hours
Their GMB profile didn’t explicitly state “24 Hours,” causing Google to filter them out of late-night searches.
Generic Service Pages
They lacked a dedicated “Emergency Electrical” page, relying on their homepage to rank for everything.
Low Mobile Conversion
Mobile users couldn’t find the phone number quickly on the site, leading to a high bounce rate during emergencies.
Weak Review Signals
The client had few Google reviews mentioning “emergency” service, which lowered trust and visibility for urgent searches.
Capture Emergency Calls
“Is your phone silent at night? Our Emergency Electrician SEO strategy puts you in the Map Pack when customers need you most.”
Our Approach – How We Solved These Challenges
Google Business Profile Management
We updated their GMB hours to “Open 24 hours” and added “Emergency Electrician Service” as a primary category.
We posted updates highlighting their rapid response times.
Service Page Optimization
We built a dedicated “24/7 Emergency Electrician” landing page optimized for keywords like “power outage repair” and “weekend electrician.”
Technical SEO & UI/UX
We added a “sticky” click-to-call button to the mobile site header, ensuring users could call instantly without scrolling.
Local Keyword Research
We targeted high-intent, time-sensitive keywords (e.g., “electrician open now,” “emergency breaker repair”).
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Emergency” Calls (After 5 PM) | 3/mo | 60/mo | +1900% |
| Map Pack Ranking (“emergency electrician”) | #15 | #2 | +13 spots |
| Mobile Click-to-Call Rate | 3.0% | 14.5% | +383% |
Free Emergency Audit
“Not ranking for ’emergency electrician’? Claim a Free Local Audit and let our electrician seo company find your gaps!”
Advice for Marketers & Brand Owners
- Tell Google you are open. If your GMB hours aren’t 24/7, you won’t show up for “open now” searches at night.
- Build an “Emergency” page. Don’t rely on your homepage. A specific emergency page converts panicked customers much better.
- Speed is everything. Emergency customers won’t browse. Make your phone number the biggest thing on the mobile screen.
Extra Factors That Made It Work
- The “sticky” call button was the #1 driver of increased conversions.
- Creating a separate “Emergency” page allowed them to rank for specific, high-value keywords they were previously missing.
- The GMB hours update had an immediate impact on late-night visibility.
