Filling the Schedule: A Local SEO Strategy for House Cleaning
Client: A local, family-owned maid service in a competitive suburban area.
Challenges We Faced
The client provided excellent service but was invisible online, losing business to national franchises:
No “Map Pack” Ranking
They were on Page 3 of Google Maps for “house cleaning near me” and “maid service.”
Unoptimized GMB
Their GMB profile had no photos, incorrect hours, and only 3 reviews.
Generic Service Page
They had one page for “Cleaning,” which didn’t rank for specific jobs like “deep cleaning” or “move-in cleaning.”
Zero Organic Leads
They relied 100% on expensive Thumbtack leads and referrals.
Weak Local Authority
Inconsistent citations and lack of local backlinks reduced trust and visibility in their service area.
Get More Maid Service Bookings
“Is your schedule empty? Our Residential Cleaning SEO strategy puts you in the Map Pack for homeowners ready to book.”
Our Approach – How We Solved These Challenges
AI-Driven Technical SEO Audit
We claimed and optimized their GMB, adding “House Cleaning Service” as the primary category.
We posted weekly “before and after” photos of their work.
We launched a review campaign, texting past clients for feedback.
Service Page Optimization
We built 6 new pages, one for each specific service (e.g., “Standard Cleaning,” “Deep Cleaning,” “Move-In/Out Cleaning”).
We optimized these pages with Local Keyword Research targeting their specific city.
Off-Page SEO (Local Link Building)
We built citations on local directories (Yelp, Angi) and sponsored a local school event to get a high-authority local link.
Technical SEO
We made the site mobile-friendly and added a sticky “Get a Quote” button for mobile users.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Click-to-Call” Leads (GMB) | 3/mo | 65/mo | +2066% |
| Map Pack Rankings (“maid service near me”) | #28 | #2 | +26 spots |
| Total Organic Bookings | 1/mo | 40/mo | +3900% |
Free Local SEO Audit
“Not sure why you aren’t ranking? Claim a Free Local Audit and let our cleaning business seo company find your gaps!”
Advice for Marketers & Brand Owners
- Niche down your pages. Don’t just have a “Cleaning” page. Have a page for every single service you offer.
- GMB is your storefront. For local cleaners, your Google Map listing is more important than your website.
- Photos sell cleaning. “Before and after” photos are the most powerful proof you have. Post them on GMB weekly.
Extra Factors That Made It Work
- The Reputation Management strategy took them from 3 to 55 reviews in 5 months.
- The sticky “Get a Quote” button on mobile drastically improved conversion rates.
- Targeting specific neighborhoods in their service pages helped them rank for “house cleaning in [Neighborhood].”
