Seasonal Domination: A Carpet & Upholstery SEO Strategy
Client: A specialized carpet and upholstery cleaning company.
Challenges We Faced
The client’s business was seasonal, and they missed out on holiday rushes because they weren’t ranking for specific services:
Generalist Ranking
They ranked for “carpet cleaning” but not for specific needs like “pet stain removal” or “tile and grout cleaning.”
Missed Seasonality
They didn’t have content ready for the holiday cleaning rush or spring cleaning season.
Weak Service Area Pages
They served 8 towns but only ranked in one.
Low Trust
Customers were wary of hiring a service without strong “before and after” proof.
No Service-Specific Landing Pages
Combining all services on one page reduced visibility for high-intent, task-specific searches.
Capture Every Season
“Don’t miss out on the holiday rush. Our Carpet & Floor Cleaning SEO services ensure you rank for every service, all year round.”
Our Approach – How We Solved These Challenges
Service Page Optimization (Service-Specific)
We built a unique page for every single service (Carpet, Upholstery, Tile & Grout, Pet Stain Removal).
Local Keyword Research (Seasonality)
We planned a content calendar to update and promote specific service pages right before their peak season (e.g., promoting “Upholstery” before Thanksgiving)
Off-Page SEO (Service Areas)
We created unique landing pages for each of the 8 towns they served, optimizing for “[Town] Carpet Cleaning.”
Google Business Profile Management
We posted “before and after” photos of dirty vs. clean carpets on GMB every week.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Total Service Calls | 35/mo | 160/mo | +357% |
| Rankings for “Pet Stain Removal” | #14 | #1 | +13 spots |
| Service Area Rankings (Top 3) | 1 Town | 6 Towns | +500% |
Free Service Area Analysis
“Want to rank in more towns? Request a Free Service Area Analysis from our cleaning company seo services team!”
Advice for Marketers & Brand Owners
- Be specific. People don’t search for “cleaning” when they have a stain; they search for “stain removal.” You need a page for every problem.
- Timing is everything. Update your “Upholstery” page before the holidays.
- Expand your footprint. Use location-specific landing pages to rank in every town you serve.
Extra Factors That Made It Work
- The Pet Stain Removal page allowed them to capture highly motivated traffic that general competitors missed.
- Service Area Pages expanded their reach without opening new offices.
- GMB Posts with photos kept them top-of-mind for local customers.
