Capturing “IKEA” Traffic: An Assembly-Focused SEO Strategy
Client: A handyman service focused on furniture assembly in a city with an IKEA.
Challenges We Faced
The client wanted to dominate the assembly niche but was invisible for brand-specific searches:
No Brand Rankings
They didn’t rank for “IKEA assembly” or “Wayfair assembly,” which were high-volume keywords.
Generic Service Page
They had one “Assembly” page that was too broad.
Missed Opportunities
They weren’t capturing the “near me” traffic from people shopping at local furniture stores.
Low Trust
Customers were wary of hiring a stranger to come into their home.
No Brand-Specific Landing Pages
Lack of dedicated pages for each furniture brand reduced relevance and conversion for high-intent searches.
Get More Assembly Jobs
“Want to be the go-to for IKEA builds? Our Furniture Assembly SEO services ensure you rank for every brand.”
Our Approach – How We Solved These Challenges
Service Page Optimization (Brand-Specific)
We built unique pages for specific brands (e.g., “IKEA Furniture Assembly,” “Wayfair Assembly,” “Office Furniture Setup”).
Local Keyword Research
We targeted keywords like “furniture assembly near [IKEA Location]” and “desk assembly service.”
Reputation Management
We focused on getting reviews that specifically mentioned “trust,” “professionalism,” and “cleanliness” to address customer fears.
Google Business Profile Management
We added “Furniture Assembly” as a service and posted photos of complex builds.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Total Assembly Jobs | 15/mo | 85/mo | +466% |
| Rankings for “IKEA Assembly” | #14 | #1 | +13 spots |
| Organic Traffic (to Brand Pages) | 20/mo | 600/mo | +2900% |
Free Service Area Analysis
“Want to rank near furniture stores? Request a Free Service Area Analysis from our handyman seo agency!”
Advice for Marketers & Brand Owners
- Target the brands. People search for “IKEA assembly,” not just “furniture assembly.” Create pages for the brands you build.
- Build trust first. Your reviews and website must emphasize safety and professionalism.
- Capture the shopper. Optimize for keywords related to local furniture stores to catch people right after they buy.
Extra Factors That Made It Work
- The Brand-Specific Pages allowed them to capture highly targeted traffic.
- Reputation Management built the trust needed for in-home services.
- GMB Posts showed off their skills with complex furniture builds.
