Breaking Through the Plateau: A Digital PR Strategy
Client: A project management software company stuck on Page 2 for high-intent keywords.
Challenges We Faced
The client had great content but lacked the domain authority (DA) to compete with giants like Asana and Trello:
Low Domain Authority
Their DA was 35, while competitors were 70+.
Stagnant Traffic
Organic traffic had plateaued for 6 months.
Zero Press
They had no mentions in major tech or business publications.
Weak Backlink Profile
Most existing links were from low-quality directories.
Lack of Linkable Assets
The site had few data-driven studies or unique insights that journalists and high-authority sites would naturally reference.
Get Press Mentions
“Want to be featured in Forbes? Our Digital PR services earn high-authority links that build trust.”
Our Approach – How We Solved These Challenges
Digital PR Campaign
We created a data-driven industry report on “The Future of Remote Work” and pitched it to journalists.
HARO Outreach
We monitored Help A Reporter Out (HARO) daily to secure expert quotes in top-tier business publications.
Guest Posting Services
We secured placements on high-authority tech blogs with strict editorial standards.
Link Reclamation
We found unlinked mentions of their brand and converted them into dofollow backlinks.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Domain Authority (DA) | 35 | 52 | +48% |
| Referring Domains | 450 | 1,200 | +166% |
| Organic Traffic | 5,000/mo | 22,000/mo | +340% |
Free Authority Audit
“Is your DA holding you back? Claim a Free Backlink Analysis and let our link building agency find your gaps!”
Advice for Marketers & Brand Owners
- Data is gold. Journalists love original data. Use surveys or internal data to create linkable assets.
- Be the expert. Use HARO to position your CEO as a thought leader. It earns high-DA links for free.
- Quality over quantity. One link from Forbes is worth 1,000 links from a random directory.
Extra Factors That Made It Work
- The professional link building services team focused on building relationships with journalists, not just asking for links.
- The “Future of Remote Work” report went viral on LinkedIn, driving natural, passive backlinks.
