A detailed technical audit is the foundation of a successful SEO strategy. This step helps us identify existing SEO issues, uncover missed optimization opportunities, and understand how your site compares to competitors. We focus on:

• Identifying SEO Issues: Broken links, slow load times, duplicate content, and other technical problems that affect your site’s performance and search rankings.
• Crawlability & Indexation: Identifying areas where your site isn’t fully optimized for Googlebot.
• Core Web Vitals: Understanding how your competitors are performing on LCP, CLS, and INP and finding ways to outperform them.
• Tailored Recommendations: Offering clear steps for optimization and improvement to ensure your website is SEO-ready. A comprehensive audit ensures your website is fully optimized for search engines, providing a solid foundation for the rest of your SEO strategy.

Effective keyword research is vital, but content is king. We dive deep into your content, focusing on:

• Identifying Keyword Gaps: Focusing on keywords that indicate strong purchase intent that your content is missing.
• Thin & Duplicate Content: Targeting pages that are more specific and have lower competition but higher conversion potential.
• E-A-T & Relevance: Analyzing your on-page elements (titles, H1s, metas) to identify gaps in their strategy and target untapped opportunities for your store. By identifying the right keywords, we ensure that your product pages rank for terms that will attract qualified buyers, not just traffic.

Once we have the technical and content audit in place, we craft a customized backlink audit tailored specifically to your business:

• Target Market Alignment: Ensuring that the audit aligns with your business goals, risk tolerance, and market trends.
• Focus on Toxic Links: Focusing on links or categories that have the highest potential for a penalty.
• Adaptation to Search Trends: Adjusting the strategy to incorporate current search trends and evolving consumer behavior in your niche.
• Clear Execution Plan: Creating a roadmap for both short- and long-term link building and disavow. This strategic approach ensures that every SEO action we take directly supports your business objectives and drives measurable results.

Competitor optimization is a critical component of an SEO audit that often gets overlooked. We optimize your strategy by analyzing competitors:

• Optimizing Keyword Gaps: Crafting compelling, keyword-rich content strategies to capture keywords your competitors rank for.
• Link Gap Analysis: Adding structured data to help products appear as rich snippets in search results, enhancing visibility.
• Content Format Gaps: Encouraging customer reviews and optimizing them to improve trust and SEO performance. Proper product optimization helps your products stand out in search results, improving visibility and boosting sales.

On-page SEO is essential for ensuring that your content is optimized for both search engines and visitors. Our on-page optimization includes:

• Keyword-Rich Product Pages: Incorporating targeted keywords into product titles, descriptions, and meta tags.
• Internal Linking & User Experience (UX): Enhancing the navigation of your website by improving internal linking and simplifying the user journey.
• Schema Markup for Rich Results: Implementing structured data to help your product pages stand out in search results and increase click-through rates. These optimizations ensure that your site is not only search engine-friendly but also easy to navigate, creating a seamless experience for your customers.

User Interface (UI) and User Experience (UX) are pivotal for reducing bounce rates and improving conversions. Our UI/UX analysis ensures that your website is:

• User-Centric: Designing an interface that is intuitive and easy to navigate, keeping the user experience front and center.
• Conversion-Optimized: Identifying areas for improvement in layout, design, and functionality to increase user engagement and drive conversions.
• Mobile-Optimized: Ensuring that your site provides a seamless experience across all devices, especially mobile, which is increasingly important for e-commerce. A well-designed UI/UX leads to higher engagement, longer on-site time, and better conversion rates, turning visitors into customers.

Off-page SEO builds the authority of your website. For e-commerce, this means auditing product and category pages. Our audit efforts include:

• Faceted Navigation Analysis: Acquiring backlinks from authoritative sites to boost your domain authority and rankings.
• Product Schema: Partnering with influencers in your industry to boost brand awareness and drive traffic to your store.
• Category Page Content: Promoting your content across various platforms to expand your reach and visibility. Off-page SEO helps establish credibility and trust, which plays a significant role in boosting your search engine rankings.

Technical SEO focuses on improving the backend of your website. For global sites, this means Hreflang. Our technical optimizations include:

• Mobile Responsiveness: Ensuring that your site is fully optimized for mobile devices to provide a smooth user experience.
• Hreflang & Geotargeting: Improving your site’s international performance, which is critical for both SEO rankings and user experience.
• Crawlability & Indexability: Making sure that search engines can easily crawl and index your pages to appear in search results. Technical SEO lays the foundation for your website’s search engine visibility, ensuring that it performs well on all levels.

Content plays a pivotal role in e-commerce SEO. We help you produce content that:

• Attracts Organic Traffic: By targeting high-converting keywords and creating engaging content that ranks.
• Educates and Engages Customers: Providing valuable, informative content that answers customer questions and builds trust.
• Supports Product Launches: Creating compelling content for new product launches, promotions, and seasonal campaigns to drive traffic. SEO-optimized content ensures your store appears in relevant searches, attracting visitors and converting them into customers.