Controlling the Narrative: A Corporate Brand Reputation Repair
A mid-sized e-commerce brand in the competitive skincare & beauty niche.
Challenges We Faced
The client’s sales dropped 40% overnight after a negative “product review” went viral and was picked up by a news outlet:
Negative Search Results
A negative “hit piece” article was ranking in position #2 for their brand name.
Loss of Trust & Sales
Social Listening Tools showed a massive spike in negative brand sentiment. Their conversion rate from branded search dropped significantly.
Viral Social Media
A negative TikTok video and Twitter thread were ranking in positions #4 and #5.
No Positive Assets
The client had no other online properties besides their main website, leaving them no “defense” when the attack came.
Protect Your Brand’s Reputation
“Is a negative search result costing you sales? Our Brand & Corporate Reputation Management services can help you control the narrative.”
Our Approach – How We Solved These Challenges
Comprehensive Reputation Audit
We immediately conducted an audit to identify all negative URLs and monitor brand sentiment in real-time.
Positive Content Creation & Promotion
This was the core of our online reputation management services. We created a “fortress” of new, positive assets:
A new, optimized “Founder’s Story” microsite.
A new company blog focused on “Positive PR & Article Writing.”
Fully optimized LinkedIn, Pinterest, and Facebook profiles.
On-Page SEO for Positive Assets
We optimized all these new “positive assets” to rank for the brand name and related keywords, using Schema Markup Implementation (Organization) to build authority.
Off-Page SEO (Link Building)
We launched a powerful Ethical Link Building campaign (guest posts, PR) to the new positive assets (the blog, the microsite) to give them the authority to outrank the negative article.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Negative Results (Page 1) | 3 | 0 | -100% |
| Positive-Controlled Search Results (Page 1) | 2 / 10 | 9 / 10 | +350% |
| Branded Search Conversion Rate | 1.2% | 3.8% | +216% |
Free Reputation Audit
“Not sure what your customers see? Claim a Free Reputation Audit and let our reputation management company find your vulnerabilities!”
Advice for Marketers & Brand Owners
- Don’t wait for a crisis. Build your “fortress” of positive assets (blogs, social profiles, microsites) before you need them.
- You can’t always remove bad press, but you can bury it. Our orm services focus on suppression by ranking positive content higher.
- Build links to your positive assets, not just your homepage. This is how you give them the power to outrank negative content.
- Control your own narrative. A “Founder’s Story” or company mission blog can be a powerful tool for building trust.
Extra Factors That Made It Work
- The Off-Page SEO campaign was critical. Building high-authority links to the new microsite is what gave it the power to outrank the negative news article.
- Our Comprehensive Reputation Audit set the strategy by identifying the exact keywords we needed to target.
- Using Ahrefs and Google Alerts to monitor the rank of the negative URLs vs. our positive URLs in real-time.
