A Risk-Free Redesign: An SEO-Friendly Shopify Site Migration
Client: An established e-commerce store with an old, clunky, non-mobile-friendly site.
Challenges We Faced
The client’s site had 50,000+ monthly visitors but was on a declining trend, and they were terrified of losing their existing rankings:
High-Risk Site Migration
The client was afraid of losing their hard-earned traffic and rankings during the redesign, a major “top-tier risk.”
Failing Core Web Vitals
The old Magento site was slow, with a poor LCP score and high CLS from shifting elements.
Failing Mobile Experience
The old site was not responsive, failed Google’s Mobile-Friendly Test, and had a 0.8% mobile conversion rate.
Poor E-commerce SEO
The old site had a messy URL structure for product filters, creating massive duplicate content and crawl budget waste.
Redesign Your Site Safely
“Want to redesign your website without losing your SEO? Our SEO-Friendly Site Migrations protect your traffic and grow your conversions.”
Our Approach – How We Solved These Challenges
SEO-Friendly Site Migrations
This was the #1 priority. Our web design seo agency team mapped every single one of the 5,000+ old URLs to a new URL and created a comprehensive 301-redirect map.
Comprehensive Technical SEO Blueprint
We used Site Crawlers (like Screaming Frog) to crawl the entire old site, preserving all metadata, content, and internal links for the new build.
E-commerce & Shopify SEO
We built the new Shopify site with a clean, crawlable URL structure for collections and filters, and implemented canonicals to solve the duplicate content issue.
Page Speed & Core Web Vitals
We optimized the new Shopify theme, compressed all product images, and deferred non-essential apps to ensure a “Good” Core Web Vitals (GSC) score.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Organic Traffic (at 90 days) | 50,000/mo | 58,000/mo | +16% (Traffic Preserved & Grown) |
| Core Web Vitals (Mobile) | “Failing” (90% URLs) | “Good” (95% URLs) | Passed |
| Mobile Conversion Rate | 0.8% | 2.2% | +175% |
Free Site Migration Audit
“Planning a redesign? Book a Free Migration Audit and let our website design and seo company show you how to protect your rankings!”
Advice for Marketers & Brand Owners
- Never start a redesign without a complete SEO-Friendly Site Migrations plan. You must map every old URL to a new one.
- A 301-redirect map is not optional. It’s the most critical part of any web development seo migration.
- Use a redesign as an opportunity to fix all your Page Speed & Core Web Vitals issues.
- Crawl your new staging site before you launch. Compare it to your old site to find any missing content or broken links.
Extra Factors That Made It Work
- The 1-to-1 URL and content mapping from the old site to the new.
- Using GA4 and GSC to monitor for 404s and traffic dips in the 48 hours post-launch.
- A deep E-commerce & Shopify SEO optimization of the new site’s collection filters, which unlocked new keyword rankings.
