Fixing a “High Traffic, Low Sales” E-commerce Store with Intent Analysis
Client: A mid-sized e-commerce store in the “home coffee & espresso” niche.
Challenges We Faced
The client had high organic traffic but an extremely low conversion rate. Their keyword strategy was the problem:
High Traffic, No Sales
The blog attracted 50,000 visitors/month but had a 0.2% conversion rate.
Critical Intent Mismatch
Their product pages were ranking for “what is a french press” (informational). Their blog posts were ranking for “buy french press” (transactional).
High Bounce Rate
Users searching for information were landing on product pages and immediately “bouncing.”
Missing “Commercial” Keywords
A Content Gap Analysis showed they had zero content targeting high-value “best french press” or “best coffee grinder for espresso” keywords.
Low Conversion Rate
Despite high paid traffic, organic traffic had a high bounce rate on category pages, indicating poor user experience and intent mismatch.
Get More Qualified Traffic
“Tired of high traffic but no sales? Our Search Intent Analysis will find the keywords that actually convert.”
Our Approach – How We Solved These Challenges
Search Intent Analysis
We conducted a Comprehensive Keyword Audit on their top 100 pages to identify and untangle all intent mismatches.
E-commerce Keyword Research
Our keyword research service company used Ahrefs to find hundreds of high-intent “commercial” (e.g., “best of”) and “transactional” (e.g., “buy”) keywords.
Content Gap Analysis
We identified a massive gap: they were missing the entire “commercial” (investigation) stage of the funnel.
On-Page & Keyword Mapping
We re-mapped their entire site architecture. We optimized product pages for “transactional” keywords and informational blog posts for “informational” keywords.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Organic Conversion Rate | 0.2% | 1.8% | +800% |
| Bounce Rate (Product Pages) | 85% | 38% | -55% |
| Rankings for “Commercial” Keywords | 3 | 52 | +1633% |
Free Keyword Intent Audit
“Not sure why your visitors aren’t converting? Claim a Free Keyword Audit and let our keyword research service company find your intent gaps!”
Advice for Marketers & Brand Owners
- Traffic is a vanity metric if it doesn’t convert. You must target keywords with the right intent.
- Search Intent Analysis is not optional. You must map keywords to the user’s goal: Informational (Blog), Commercial (List/Review), Transactional (Product Page).
- Fill the Content Gap. A customer’s journey is not just “learn” and “buy”; you must capture the “compare” (commercial) stage in between.
Extra Factors That Made It Work
- Using Ahrefs and SEMrush to find the specific intent mismatches.
- The new “best of” (commercial) content, created from our SEO-Optimized Content Briefs, became the site’s #1 source of revenue-driving traffic.
