Optimizing “Money” Pages: A B2B SaaS Funnel Optimization Strategy
Client: A mid-sized B2B SaaS company in the “project management” software space.
Challenges We Faced
Large-scale e-commerce sites face massive and unique SEO challenges:
Poor “Money Page” Rankings
Their “Features,” “Pricing,” and “Comparison” pages were on page 3+ for high-value “solution-aware” keywords.
Weak, Unoptimized Content
The “Features” page was just a bulleted list. The “Comparison” pages were thin and didn’t rank.
Low Conversion Rate
Organic traffic to the blog was high, but the visitor-to-demo conversion rate was almost zero.
No Semantic Authority
A Comprehensive Content Audit showed their pages were not semantically rich and failed to answer user questions.
No Internal Authority Flow
High-traffic blog content wasn’t strategically linked to “Features,” “Pricing,” or “Comparison” pages, so authority and intent never flowed to the pages that actually convert.
Optimize Your “Money” Pages
“Tired of high traffic but no demos? Our SaaS & B2B Content Optimization services will rewrite your core pages to drive qualified leads.”
Our Approach – How We Solved These Challenges
Customized Content Optimization Strategy
We prioritized their “money” pages (Features, Pricing, and “vs.” Competitor pages) as having the highest ROI potential.
Competitor Analysis & Keyword Mapping
We ran a deep Competitor Analysis on their rivals’ “money” pages to find all the keywords and topics they were ranking for.
We mapped high-intent “commercial” keywords (e.g., “[Client] vs [Competitor]”) to these pages.
NLP & Semantic SEO
This was the core of our seo content optimization. We used NLP & AI Content Tools (like SurferSEO) to rewrite all key “money” pages.
We optimized the pages for hundreds of semantically related terms and entities, transforming them into authoritative guides.
On-Page Content Optimization
We rewrote all titles, meta descriptions, and headers to target high-intent users and included clear “Start Free Trial” CTAs.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Qualified “Demo” Leads (Organic) | 8/mo | 42/mo | +425% |
| Rankings for “Commercial” Keywords (“vs.”, “best”) | 3 (Page 2+) | 25 (Page 1) | +733% |
| Organic Traffic (to “Money” Pages) | 1,500/mo | 8,000/mo | +433% |
Free Content & Funnel Audit
“Not sure why your B2B site isn’t converting? Claim a Free Content Audit and let our content optimization service company find your gaps!”
Advice for Marketers & Brand Owners
- Stop optimizing your blog if your “money” pages are weak. Your SaaS & B2B Content Optimization strategy must prioritize the pages that actually drive revenue.
- Use NLP & Semantic SEO tools (like SurferSEO) on your comparison pages. This is the fastest way to outrank competitors for high-intent keywords.
- Your “Features” page is not a list; it’s a sales page. It needs to be optimized for keywords and user problems.
- A Comprehensive Content Audit is essential for finding your most valuable, underperforming pages.
Extra Factors That Made It Work
- The NLP & Semantic SEO rewrite of the “vs.” (comparison) pages was the biggest win, capturing high-intent traffic.
- The Keyword Research & Mapping process re-aligned their entire funnel, matching content to user intent.
- Using Google Search Console to find “strike-distance” commercial keywords to optimize for.
