Scaling Trust: A Multi-Location Hyperlocal SEO Strategy
Client: A dental group with 8 locations in a single large metropolitan area (different neighborhoods).
Challenges We Faced
The client’s dental group was well-funded, but their “brand” approach was killing their local visibility:
No “Map Pack” Ranking
The cafe was invisible on Google Maps, even for searches on their own street, losing all “coffee near me” traffic.
Duplicate GMBs
Every location had multiple GMB listings (one for the clinic, one for each doctor), which were competing and splitting reviews.
No “Neighborhood” Rankings
No location was ranking in its specific hyper local SEO area (e.g., “[Neighborhood] dentist”).
Duplicate Content
All 8 location pages on the website were 100% identical, with only the address changed.
No Centralized Control
Local office managers were changing GMB hours and responding to reviews (unprofessionally), creating brand chaos.
Scale Your Local Brand
“Need to get all your locations ranking in their own neighborhood? Our multi-location hyper local SEO services are built for scale.”
Our Approach – How We Solved These Challenges
Multi-Location Hyperlocal SEO
We conducted a Comprehensive GMB Audit and merged all duplicate “doctor” GMBs into the primary “clinic” GMBs.
We centralized control of all 8 GMBs into our agency dashboard.
Local Citation & Review Management
We used a Local Citation Tool (like Yext) to clean up and “lock” the NAP for all 8 locations.
We deployed a Review Management Platform (like Podium) to auto-request reviews and route them to the correct location’s GMB.
Hyperlocal Landing Pages
We rebuilt the 8 location pages on the website to be 100% unique, featuring photos of the local office, bios of the local doctors, and “neighborhood-specific” content.
Location-Specific On-Page SEO & Tracking
We optimized each location page with unique title tags, meta descriptions, headers, and schema markup tailored to that specific clinic.
Implemented location-level keyword tracking to monitor rankings, visibility, and performance for each of the 8 clinics independently.
Built a clear internal linking structure connecting service pages to the correct location pages to strengthen local relevance.
Used GMB insights and Search Console data to continuously refine content and improve conversion rates at the location level.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Total New Patient Bookings (All 8 Locations) | 30/mo | 190/mo | +533% |
| Locations in “Map Pack” Top 3 | 1 / 8 | 7 / 8 | +600% |
| Citation Accuracy Score (All 8 Locations) | 55% | 99% | +80% |
Free Multi-Location Audit
“Not getting leads from all your locations? Request a Free Multi-Location SEO Analysis from our expert hyper local SEO company!”
Advice for Marketers & Brand Owners
- Don’t create GMBs for your doctors. Your GMB should be for the practice location. This is a critical hyper local SEO mistake.
- You must have unique content for every single location. A “Meet the [Neighborhood] Team” and local photos are mandatory.
- Centralize your GMB management. Do not let local managers change listings. Use a tool like Yext or BrightLocal to lock your NAP.
- Route reviews to the right place. Your review strategy must be smart enough to send a patient from your “[Neighborhood A]” office to your “[Neighborhood A]” GMB.
Extra Factors That Made It Work
- The Local Citation Tool was essential for managing 8 locations at scale.
- The new, unique Hyperlocal Landing Pages gave Google a reason to rank each location individually.
