Scaling Foot Traffic: A “Parent/Child” Local Landing Page Strategy
Client: A national retail chain with 200+ storefronts.
Challenges We Faced
The client’s brand was well-known, but their individual stores were invisible in local search:
Duplicate GMB Listings
Dozens of store locations had duplicate, unclaimed GMB profiles with conflicting information.
No “Near Me” Optimization
They had zero visibility for high-intent, hyperlocal SEO marketing searches like “best espresso [Neighborhood Name].”
A “Store Locator” Only
The website had a single “Store Locator” map, but no unique, crawlable local SEO landing pages for each store.
No Localized Content
All stores were treated as “one,” with no local promotions, photos, or reviews being managed.
Dominate Every Local Market
“Want every one of your stores to rank #1? Our Multi-Location & Franchise Pages service is built to manage your brand at scale.”
Our Approach – How We Solved These Challenges
Local Link & Citation Building
We used a Local Citation Tool (like Yext) to claim, merge, and clean up all 200+ GMB profiles and 10,000+ citations from a single dashboard.
Local Landing Page Optimization Services
We designed and built 200+ new, unique Multi-Location & Franchise Pages on their main website.
Each page featured the store’s unique address, hours, photos, and embedded local reviews (using Podium).
Google Business Profile Optimization
We bulk-verified all GMBs and linked each one to its new, specific landing page (not the homepage).
We used GMB Posts to push national promotions to all local pages.
Technical SEO (Schema)
We implemented Store and LocalBusiness schema on every single new landing page.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| GMB “Get Directions” Clicks (All Locations) | 300,000/mo | 850,000/mo | +183% |
| Organic Traffic (to new Local Pages) | 0/mo | 120,000/mo | +120,000/mo |
| Locations in “Map Pack” Top 3 | 25 / 200 | 160 / 200 | +540% |
Free Multi-Location Audit
“Not sure why your stores aren’t ranking? Claim a Free Multi-Location Audit and let our landing page optimisation company find your errors!”
Advice for Marketers & Brand Owners
- A “Store Locator” is not an SEO strategy. You must have a unique, crawlable local SEO landing page for every single location.
- Link your GMB to the right page. Your Google Business Profile link should go to its specific landing page, not your corporate homepage.
- You cannot manage 200 locations manually. Use a Local Citation Tool (like Yext or BrightLocal) to control your NAP consistency at scale.
- Embed local reviews on your local landing pages to build trust and add unique content.
Extra Factors That Made It Work
- The Local Landing Page Creation at scale was the biggest driver of organic traffic.
- Using Yext to instantly claim and fix thousands of incorrect listings built a foundation of trust with Google.
- Linking each GMB to its new, specific landing page was a powerful signal to Google.
