Building B2B Authority: A High-DR “Dofollow” Guest Post Strategy
Client: A B2B SaaS startup in the competitive project management software space.

Challenges We Faced
The client was a new player in a crowded market, struggling to be seen as a credible authority:
Low Domain Authority
Their Domain Rating (DR) was 15, making it impossible to compete with established giants like Asana and Trello.
No “Trust” or E-E-A-T
Google had no reason to trust their “solutions” pages, as they had no high-authority, dofollow links.

“Stuck” on Page 2
They were ranking #15-20 for their most valuable “solution-aware” keywords (e.g., “best PM tool for agencies”).
Weak Backlink Profile
Their few links were from low-quality, “nofollow” directories.

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Our Approach – How We Solved These Challenges
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Ahrefs Domain Rating (DR) | 15 | 38 | +23 points |
| Rankings for “best PM tool for agencies” | Page 3 (#28) | Page 1 (#4) | +24 spots |
| High-Authority (DR 50+) Dofollow Links | 3 | 40 | +1233% |

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Advice for Marketers & Brand Owners
- Focus on dofollow links from relevant sites. One relevant DR 60 link is worth more than 100 irrelevant DR 20 links.
- A Competitor Link Research is your link-building roadmap. It takes the guesswork out and gives you a clear list of sites to target.
- High-Quality Content Creation is non-negotiable for securing placements on high-authority sites.
Extra Factors That Made It Work
- Our Relationship-Based Outreach got us placements on high-authority sites that ignore cold outreach.
- We focused on building links to the client’s “linkable assets” (their guides and reports), which in turn passed authority to their “money” pages.
- Using Ahrefs and SEMrush was critical for finding the best dofollow link services opportunities.