From Unknown to Expert: An E-E-A-T Strategy for a FinTech CEO
Client: A B2B FinTech (Financial Technology) startup founder.
Challenges We Faced
The client’s startup was in a “Your Money Your Life” (YMYL) niche, requiring extreme E-E-A-T (Expertise, Authoritativeness, Trust):
Low Brand Trust
No one had heard of the brand or the CEO, and Google had no reason to trust their financial advice.
No Media Mentions
The CEO’s name had zero positive search results, hurting their personal and brand credibility.
Low Domain Authority
Their Domain Rating (DR) was 18, and they were invisible for “solution-aware” keywords.
No “Demo” Leads
Their content was not ranking, and they were generating no organic demo requests.
Build Your Executive Brand
“Want to be the go-to expert in your industry? Our Expert Quotes & Thought Leadership service gets you quoted in top-tier media.”
Our Approach – How We Solved These Challenges
Expert Quotes & Thought Leadership
This was our core editorial outreach services strategy. We positioned the CEO as a leading “expert” on open banking and FinTech regulations.
HARO (Help a Reporter Out)
We monitored HARO and Qwoted daily, providing high-quality, expert quotes from the CEO to journalists at major publications.
High-Authority News Placements
We leveraged successful HARO quotes into full “interview” or “op-ed” opportunities at top-tier finance and business blogs.
Manual Journalist & Editor Outreach
We used Cision to find finance editors and pitched them new, data-driven story ideas based on the client’s internal data.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Expert Quotes/Mentions (DR 70+ Sites) | 1 | 32 | +3,100% |
| Ahrefs Domain Rating (DR) | 18 | 45 | +150% |
| Rankings (“open banking solution [city]”) | Page 5 (#48) | Page 1 (#6) | +42 spots |
Free E-E-A-T Analysis
“Not sure why Google doesn’t trust your brand? Book a Free E-E-A-T Analysis and let our Editorial Outreach Service company build your authority!”
Advice for Marketers & Brand Owners
- In YMYL, E-E-A-T is everything. Expert Quotes from your founder are the fastest and most authentic way to build it.
- Use HARO every single day. A good answer on HARO can land you a link on a DR 90 site for free.
- Leverage every quote. A small mention in one article can be used to pitch a full-length feature to another editor.
- A pr & editorial outreach service is about building the author’s brand just as much as the company’s brand.
Extra Factors That Made It Work
- The CEO was a genuine expert and provided fantastic, insightful quotes, which editors loved.
- Our team’s speed and consistency in responding to HARO queries.
- We successfully pitched a “byline” article (a full op-ed) to a major FinTech publication.
