Launching a New Brand: A Full-Funnel Amazon SEO Optimization Strategy
Client: A new D2C (Direct-to-Consumer) brand in the “kitchen gadgets” niche.
Challenges We Faced
The client was launching a new product into a competitive space and had zero visibility or sales history:
Zero Sales History
The Amazon A9 algorithm heavily favors products with a strong sales velocity. A new product starts with none.
Invisible in Search
The product was not indexed or ranking for any relevant, high-intent keywords.
No Reviews or Social Proof
Lacking reviews, the product’s initial conversion rate was 0%, as customers had no reason to trust it.
Unknown Keywords
The client didn’t know what “long-tail” or “backend” keywords to target.
Low Click-Through Rate
Generic titles and images failed to attract clicks in crowded Amazon search results.
Launch Your Product Successfully
“Want to launch your new product and get sales, fast? Our amazon seo agency builds your listing from the ground up to win.”
Our Approach – How We Solved These Challenges
Amazon Keyword Research
We used Helium 10 to conduct a deep In-Market Keywords Research analysis, identifying 100+ low-competition, high-intent “long-tail” keywords.
Amazon Listing Optimization
We wrote a keyword-rich Product Title Optimization (title) and 5 compelling, benefit-driven Bullet Point & Description Copywriting (bullet points).
Backend Keyword Optimization
We filled out all 250 bytes of the “backend search terms” to ensure the product was indexed for a wide range of related, secondary keywords.
Amazon Image Optimization
We created a 7-image stack with high-quality lifestyle shots and infographics to improve conversion.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Avg. Monthly Sales | $0 | $28,000/mo | +$28,000 |
| Page 1 Keyword Rankings | 0 | 22 | +22 keywords |
| Unit Session Percentage (Conversion) | 0% | 18% | +18% |
Free Listing Audit
“Not sure if your listing is optimized? Claim a Free Amazon SEO Audit and let our amazon seo optimization company find your gaps!”
Advice for Marketers & Brand Owners
- Amazon Keyword Research is the foundation. A new product must target long-tail keywords it can actually win.
- Your Backend Keyword Optimization is your indexing tool. Use all 250 bytes to tell Amazon what your product is.
- Use Amazon Image Optimization and the Vine program to get your first sales and build the social proof you need.
- Amazon search engine optimization for a new product is about building momentum from day one.
Extra Factors That Made It Work
- We combined this amazon seo optimization with a well-timed PPC (pay-per-click) launch campaign to drive initial sales velocity.
- This initial sales velocity “proved” the listing to the A9 algorithm, which then rewarded it with higher organic rankings.
- Using Helium 10 to find competitor keywords was essential.
