Building a Sales Funnel: An Internal Linking & Category UX Strategy
Client: A niche e-commerce store on WooCommerce specializing in “Home & Garden” supplies.
Challenges We Faced
The client had a popular blog but was failing to convert readers into customers:
High Blog Traffic, No Sales
Their blog attracted 50,000 visitors/mo, but their e-commerce conversion rate was almost 0%.
No Internal Linking & Silo Structure
Their blog posts (e.g., “How to Start a Garden”) did not link to their category pages (e.g., “Gardening Tools”).
Poor UI/UX Analysis
Microsoft Clarity heatmaps showed users on category pages were confused by the filters and had a high bounce rate.
Low Category Page Authority
Their Off-Page SEO was all pointed at the blog, leaving their “money” category pages with no authority.
Missing Call-to-Actions
Blog posts lacked clear links or buttons to products, so visitors never moved from content to purchase pages.
Build Your E-commerce Funnel
“Is your blog traffic failing to convert? Our e commerce category optimization services will build the internal links and UX you need to drive sales.”
Our Approach – How We Solved These Challenges
Internal Linking & Silo Structure
We audited their top 50 blog posts and added 2-3 contextual, in-content links from each post directly to the most relevant category page, building an “SEO silo.”
UI/UX Analysis
We used Microsoft Clarity to watch real user sessions. We saw that 80% of mobile users missed the “filter” button.
We redesigned the category page to have a “sticky” filter button on mobile.
Off-Page SEO (Link Building)
We ran a 3-month link-building campaign to build 10 new, high-authority links directly to their top 5 “money” category pages.
On-Page SEO
We improved the Title & H1 Optimization for all categories to better match user intent.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Category Page Conversion Rate | 0.5% | 1.8% | +260% |
| Revenue from “Blog-to-Category” Path | $1,000/mo | $12,500/mo | +1150% |
| Category Page Bounce Rate | 75% (Mobile) | 45% (Mobile) | -40% |
Free Category UX Analysis
“Not sure why your category pages aren’t converting? Request a Free UX Analysis and let our e commerce category optimization company find the leaks!”
Advice for Marketers & Brand Owners
- Your blog is useless if it doesn’t support your “money” pages. Use an Internal Linking & Silo Structure to build that bridge.
- Watch your users. A UI/UX Analysis using tools like Microsoft Clarity will show you exactly why your category pages aren’t converting.
- Build links to your category pages, not just your blog. Your category pages need “link juice” to rank.
Extra Factors That Made It Work
- The Internal Linking campaign was the biggest win for passing authority.
- The UI/UX change (a sticky mobile filter button) was the biggest win for conversions.
- The Off-Page SEO campaign gave the category pages the authority they needed to finally rank on page 1.
