Ranking Long-Tail Keywords: An SEO Product Copywriting Strategy
Client: A mid-sized e-commerce store in the “Outdoor Gear” niche.
Challenges We Faced
The client’s 1,000+ product pages were invisible to Google, costing them “ready-to-buy” traffic:
Duplicate Product Descriptions
90% of their product descriptions were copied directly from the manufacturer, causing site-wide duplicate content.
No “Long-Tail” Rankings
They were not ranking for any specific, high-intent keywords (e.g., “men’s waterproof hiking boot size 11”).
Thin Content
A Comprehensive Product Page Audit found that most pages were just a title, a copied description, and a price.
Poor Product Page SEO
There was no unique, valuable content for Google to index or rank.
Low Organic Sales
They were 100% reliant on paid ads and broad “category” page traffic.
Get Your Products Ranking
“Are duplicate descriptions killing your product rankings? Our SEO Product Copywriting services will create unique content that ranks and converts.”
Our Approach – How We Solved These Challenges
Comprehensive Product Page Audit
We used Screaming Frog to crawl all 1,000+ product pages and identify all duplicate and thin content.
“Product-Level” Keyword Research
We found hundreds of long-tail, high-intent “buy-now” keywords for their top 100 most profitable products.
SEO Product Copywriting
This was the key. Our product page seo company deployed its copywriting team to rewrite the top 100 product descriptions to be 100% unique, persuasive, and optimized for the new long-tail keywords.
Product Image SEO
We optimized all product image alt text and file names with the new, specific keywords to capture traffic from Google Image Search.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Organic Traffic (to Product Pages) | 1,500/mo | 9,500/mo | +533% |
| Long-Tail Keyword Rankings (Page 1) | 20 | 350+ | +1650% |
| Organic Revenue (from Product Pages) | $5,000/mo | $28,000/mo | +460% |
Free Product Page Audit
“Not sure why your products aren’t ranking? Claim a Free Product Page Audit and let our product page seo company find your duplicate content!”
Advice for Marketers & Brand Owners
- Stop using manufacturer descriptions. This is the #1 product page seo killer and a direct signal to Google that your page is “thin content.”
- Write unique SEO Product Copywriting for every product.1 This is the only way to build authority and rank.
- Target Product-Level (long-tail) keywords (e.g., “men’s red nike running shoe size 10”). They have the highest conversion rate.
Extra Factors That Made It Work
- The SEO Product Copywriting was the key. Creating unique, valuable content is what finally got Google to rank their pages.
- Using Screaming Frog to find the 1,000+ duplicate descriptions was the essential first step.
- The Product Image SEO optimization led to a 30% increase in traffic from Google Images.
