Fixing “Broken” Social Shares: An Open Graph & Technical Audit
Client: A popular B2C “tech review” blog.
Challenges We Faced
The client had high organic traffic, but their social sharing was “broken,” killing their referral traffic:
No Open Graph & Twitter Card Markup
When users shared links on Facebook or Twitter, the wrong image (a logo or an ad) and a generic “Home” title would appear.
Low Social Media CTR
This “broken” appearance meant no one clicked on the shared links, and referral traffic from social media was almost zero.
Failed Validation
A Comprehensive Audit showed 100% of their URLs failed the Facebook Debugger and Twitter Card Validator.
Slow-Loading Scripts
Their old, “heavy” social sharing plugin was hurting their Page Speed Optimization and Core Web Vitals.
No Default Share Images for New Posts
Newly published articles had no Open Graph images, causing blank or wrong previews on social media.
Fix Your “Broken” Shares
“Is the wrong image or title showing up when you share a link? Our Open Graph & Twitter Card Markup service will fix it fast.”
Our Approach – How We Solved These Challenges
Comprehensive Audit
We used Screaming Frog to crawl the site and identify all pages with missing or incorrect Open Graph & Twitter Card Markup.
Open Graph & Twitter Card Implementation
This was the key. We installed and configured a lightweight SEO plugin (Rank Math) to dynamically pull the Featured Image as the og:image and the Article Title as the og:title for every post.
Technical SEO (Script Loading)
We replaced their old, heavy plugin with a lightweight solution and enabled Async Loading to ensure the share buttons didn’t slow down the site.
Validation & Testing
We used the Facebook Debugger tool to “scrape” and “clear the cache” for their top 50 posts, forcing Facebook to see the new, correct image and title.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Open Graph / Twitter Card Errors | 95% (Failing) | 0% (Passed) | -100% |
| Referral Traffic (from Social) | 1,500/mo | 8,000/mo | +433% |
| Avg. Click-Through Rate (from Social) | ~1.2% | ~6.8% | +475% |
Free Social Sharing Audit
“Not sure how your links look on social media? Claim a Free Social Sharing Audit and let our team test your site!”
Advice for Marketers & Brand Owners
- Open Graph & Twitter Card Markup is not optional. It’s the #1 factor for social media click-through rates.
- Use the Facebook Debugger and Twitter Card Validator to test and clear the cache for your most important pages.
- Don’t let your share buttons (like AddThis or ShareThis) slow down your site. Use a lightweight plugin with Async Loading.
Extra Factors That Made It Work
- The Validation & Testing step (clearing the cache) was critical. Without it, Facebook would have kept showing the old, wrong image for weeks.
- This was a fast, high-ROI technical fix that unlocked a new traffic channel.
- The Technical SEO (Script Loading) fix also improved their overall page speed score.
