Creating a “Link Magnet”: A Linkable Asset & Resource Page Strategy
Client: A B2B SaaS company in the “Sales & CRM” niche.
Challenges We Faced
The client’s in-house team was failing at link building, and their new site had no authority:
Low Domain Authority (DR 20)
The site was “stuck” on page 3-4 for all valuable, “solution-aware” keywords.
No “Linkable Asset”
A Comprehensive Backlink Audit found their site was 99% commercial and “salesy” content. No one wanted to link to it.
Failing Outreach
Their team was trying (and failing) to get links to their homepage or product pages.
No Referral Traffic
100% of their non-branded traffic was from paid ads.
Limited Niche Relevance
Even when links were acquired, they were from irrelevant sites outside the “Sales & CRM” or SaaS niche, providing little SEO value and failing to improve rankings for high-intent keywords.
Build Your “Link Magnet”
“Want to earn links instead of begging for them? Our Linkable Asset Creation service will help you build a resource that everyone wants to link to.”
Our Approach – How We Solved These Challenges
Linkable Asset Ideation
This was the key. Our resource page link building company identified a massive content gap for a “Free Sales Commission Calculator,” a high-value, interactive tool.
SEO-Optimized Content
We worked with their developers to build the free tool. Our team wrote a 5,000-word “pillar” guide around it, optimized for “sales commission” keywords.
Niche-Specific Prospecting
We used Google Search Operators (e.g., inurl:resources “sales”, “helpful links” “sales teams”) to find 100+ “sales resources” pages on high-authority blogs.
Manual Blogger Outreach
We pitched the new tool (not the homepage) to these webmasters. The pitch was simple: “Here is a great, free resource your audience of sales managers would love.”
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Referring Domains (to the new tool) | 0 | 65+ | +65 domains |
| Ahrefs Domain Rating (DR) (Site-wide) | 20 | 3% | +100% |
| Organic Traffic (to the new tool) | 0/mo | 8,000/mo | +8,000/mo |
Free Linkable Asset Ideation
“Not sure what to build? Claim a Free Brainstorming Session and let our resource page link building company find your ‘link magnet’ idea!”
Advice for Marketers & Brand Owners
- You must have a “resource” to get placed on a resource page link building list.
- Linkable Asset Creation (a tool, guide, or data) is the #1 way to do this. Stop trying to build links to your product pages.
- Pitch the asset, not your homepage. Your outreach should be about providing value to the other site’s audience, not asking for a favor.
Extra Factors That Made It Work
- The “Free Sales Commission Calculator” was the “link magnet” that unlocked their growth.
- Prospecting & Vetting was key; we only targeted real, curated “resources” pages.
- This strategy earned passive links; other sites started finding and linking to the tool without any outreach.
