Reviving Dead Links: A High-Success Broken Link Building Campaign
Client: A non-profit organization in the “Financial Literacy” (YMYL) space.
Challenges We Faced
The client had great, trustworthy content but a limited budget and low authority:
Low Authority (DR 18)
The non-profit had excellent guides, but no one was linking to them.
Limited Budget
They couldn’t afford a massive “guest post” campaign.
No Outreach Strategy
They had no link-building process and were invisible in a competitive YMYL (Your Money Your Life) niche.
Failing to Rank
Their “free budgeting guides” were “stuck” on Page 3.
High Competition for Trusted Links
Even with high-quality content, most high-authority financial literacy sites were saturated, making it difficult to earn backlinks without a strategic, targeted approach.
Fix the Web, Build Your Links
“Want a more effective outreach strategy? Our Broken Link Building service finds dead links on authority sites and offers your link as the replacement.”
Our Approach – How We Solved These Challenges
Competitor Link Research
We used Ahrefs to find all the high-authority “.edu” and “.gov” resource pages that were linking to their competitors.
Broken Link Building
We used Screaming Frog to crawl all those 100+ resource pages and find 404 (broken) links. We found 50+ dead links on high-authority pages.
Linkable Asset Ideation
We ensured our client’s “budgeting guide” was a perfect, 1-to-1 replacement for the dead resource.
Manual Blogger Outreach
Our pitch was simple and helpful: “Hi, I’m [Name]. I was looking at your finance resources page and found a broken link… We have a similar, up-to-date guide… it might be a great replacement.”
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Outreach Success Rate | ~1% (cold outreach) | 8% (BLB outreach) | +700% |
| New Backlinks Built (from BLB) | 0 | 45 | +45 links |
| Ranking (“free budgeting guide”) | Page 3 (#28) | Page 1 (#5) | +23 spots |
Free Broken Link Analysis
“Not sure where your competitors’ broken links are? Book a Free Competitor Link Analysis and let our resource page link building company find them!”
Advice for Marketers & Brand Owners
- Broken Link Building has a much higher success rate than cold outreach because you are helping the webmaster fix their site.
- You must find the broken link first.
- Your Linkable Asset must be a relevant replacement for the dead one.
- This is the most efficient resource link buildingstrategy for a limited budget.
Extra Factors That Made It Work
- Using Ahrefs to prospect and Screaming Frog to find the 404s was the key technical combo.
- The “helpful” angle of the outreach email (pointing out a 404) got our emails opened and read.
- We were able to get links from high-authority “.edu” sites, which have massive trust.
