Fixing a “Broken” Mobile Experience: A Responsive Design Redesign
Client: A B2B SaaS company with an older, non-responsive website.
Challenges We Faced
The client’s website was built in 2015 and was not responsive, causing them to fail Google’s mobile-first indexing requirements:
Failing Google’s Mobile-Friendly Test
The site required users to pinch-and-zoom to read content on mobile.
High Mobile Bounce Rate
Google Analytics 4 showed a 92% bounce rate on mobile devices.
Dropping Rankings
Their “desktop-only” design was being penalized by Google’s Mobile-First Indexing Strategy.
No Touch-Friendly Navigation
The menu was impossible to use on a phone, preventing users from finding the “Demo” page.
Slow Mobile Load Times
Large images and unoptimized scripts made pages take 7+ seconds to load on mobile, frustrating users and further hurting engagement and rankings.
Fix Your Mobile Site
“Is your site broken on mobile? Our Fluid Grid Implementation services will build a responsive site that Google loves.”
Our Approach – How We Solved These Challenges
Comprehensive Responsive Audit
We used Screaming Frog (with a mobile user-agent) to identify all pages that were broken or unusable on mobile.
Fluid Grid Implementation
We rebuilt their site on a modern, responsive framework (using fluid grids) that automatically adjusted to any screen size.
Viewport & Media Query Setup
We configured the CSS media queries to ensure the layout looked perfect on iPhones, iPads, and Android devices.
UI/UX Analysis (Responsive)
We designed a new “hamburger” menu for mobile and a sticky “Book a Demo” button to improve mobile conversions.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Google Mobile-Friendly Test | “Failing” | “Passed” | N/A |
| Mobile Bounce Rate | 92% | 45% | -51% |
| Mobile Organic Traffic | 2,000/mo | 8,500/mo | +325% |
| Mobile “Demo” Conversions | 2/mo | 30/mo | +1400% |
Free Mobile Design Audit
“Not sure if your site is responsive? Claim a Free Responsive Audit and let our responsive design seo services team check your site!”
Advice for Marketers & Brand Owners
- Responsive design is mandatory. If you fail the Mobile-Friendly Test, you are invisible to Google’s mobile index.
- Test on real devices. Don’t just resize your browser window. Use Cross-Browser Testing Tools to see how your site looks on an actual iPhone.
- Simplifying navigation for mobile users (e.g., hamburger menus) is a critical seo responsive web design tactic.
Extra Factors That Made It Work
- The complete site rebuild allowed us to fix underlying Technical SEO issues, not just the design.
- The sticky “Book a Demo” button was the primary driver for the increase in conversions.
- Passing Core Web Vitals on mobile gave them an additional ranking boost.
