Winning “Near Me” Clicks: An AMP Landing Page Strategy
Client: A national plumbing franchise with 50+ local landing pages.
Challenges We Faced
The client wanted to dominate “plumber near me” searches on mobile but was losing to faster competitors:
Slow Mobile Experience
Their local landing pages were heavy and slow, causing users to hit “back” and choose the next plumber.
Low “Click-to-Call” Rate
The slow load time meant the “Call Now” button wasn’t appearing instantly.
Failing Core Web Vitals
Their heavy map widgets were causing layout shifts (CLS) and slow load times (LCP).
Poor Mobile Indexing
Google’s Mobile-First Indexing was penalizing the slow, heavy landing pages, preventing some locations from ranking at all.
High Bounce on Local Pages
Users were leaving before engaging with content or finding key service information due to excessive images, maps, and scripts.
Get More Mobile Calls
“Do mobile users bounce before calling? Our AMP Optimization Services ensure your ‘Call Now’ button loads instantly.”
Our Approach – How We Solved These Challenges
Full AMP Implementation
We built lightweight AMP versions of all 50+ local landing pages.
Technical SEO Integration
We replaced the heavy map widgets with static images that only loaded the interactive map upon user click (using amp-iframe), solving the speed issue.
Canonical Tag Management
We implemented perfect rel=”canonical” tags pointing from the AMP page to the main mobile page to consolidate authority and prevent duplicate content.
UI/UX & Conversion Design
We placed a static “Call Now” button at the very top of the AMP page so it loaded instantly—before anything else.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Mobile Load Time (3G Network) | 8.0s | 1.5s | -81% |
| “Click-to-Call” Rate | 2.5% | 8.0% | +220% |
| Mobile Organic Traffic | 15,000/mo | 28,000/mo | +86% |
Free Core Web Vitals Analysis
“Failing on mobile? Request a Free CWV Analysis and let our amp optimization company build your speed strategy!”
Advice for Marketers & Brand Owners
- Emergency services need instant speed. If a user has a leak, they won’t wait 8 seconds for your page to load. AMP optimization services solve this.
- Prioritize the CTA. On an AMP page, the “Call Button” should be the first thing to render.
- Manage your canonicals. Ensure your AMP page points to the correct canonical URL to avoid confusing Google.
Extra Factors That Made It Work
- The “instant” call button was the primary driver of new leads.
- Fixing the map widget issue solved their Core Web Vitals failures.
- The lightweight pages performed exceptionally well on slow 3G/4G networks, expanding their reach.
