Winning Voice Search: A Question-Based Keyword Strategy
Client: A productivity app for remote teams.
Challenges We Faced
The client wanted to grow their user base but was struggling to compete for broad terms like “productivity app”:
High Competition
“Productivity app” was dominated by giants like Asana and Monday.com.
Missed Voice Traffic
Users were asking assistants questions like “What is the best app for remote team tracking?” but the client wasn’t ranking.
No Question-Based Keyword Targeting
Their blog content was generic and didn’t answer specific user questions.
Weak App Store Visibility
They hadn’t done any App Store Optimization (ASO) Keywords research.
Limited FAQ/Schema Implementation
Without FAQ or Q&A schema, their pages couldn’t signal relevance for question-based searches.
Win Voice Search
“Want to be the answer Siri gives? Our Voice Search Keyword Strategy optimizes your content for conversational queries.”
Our Approach – How We Solved These Challenges
Voice Search Keyword Strategy
We used AnswerThePublic and Google Keyword Planner to find the top 50 questions mobile users were asking about remote work.
Question-Based Keyword Targeting
We created a series of “Feature Snippet-optimized” blog posts that directly answered these questions (e.g., “Top 5 Apps for…”, “How to track time…”).
App Store Optimization (ASO) Keywords
We researched high-volume mobile keywords for the App Store and Google Play and optimized their app title and description.
Mobile-First Content Strategy
We formatted the blog posts with short paragraphs and bullet points for easy reading on mobile devices.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Featured Snippets (Voice Answers) | 0 | 18 | N/A |
| App Store Downloads (Organic) | 500/mo | 2,200/mo | +340% |
| Blog Traffic (Mobile) | 2,000/mo | 15,000/mo | +650% |
Free Voice Search Audit
“Not ranking for questions? Request a Free Keyword Analysis from our mobile keyword optimization company!”
Advice for Marketers & Brand Owners
- Voice search is growing. Optimize for natural language questions to capture this traffic.
- Don’t ignore the App Store. If you have an app, ASO is just as important as SEO. It’s search engine optimization for mobile stores.
- Win the Featured Snippet. Voice assistants (Siri, Alexa) often read the Featured Snippet as the answer. This is the goal of Voice Search Keyword Strategy.
Extra Factors That Made It Work
- Winning the Featured Snippets was the key to capturing voice search traffic.
- The ASO work opened up a completely new channel of user acquisition.
- The mobile-friendly formatting kept users on the page longer, boosting rankings.
