Winning High-Ticket Jobs: An SEO Strategy for Kitchen & Bath
Client: A high-end home remodeling contractor.
Challenges We Faced
The client wanted big jobs ($50k+) but was only getting calls for small repairs:
Wrong Keyword Targeting
Their site ranked for “home repair” but not “kitchen remodeling” or “custom bathroom design.”
No Portfolio
Their “projects” page was just a gallery of images with no text, so Google couldn’t “read” what they built.
Weak Local Authority
They had no presence in the affluent neighborhoods they wanted to target.
Poor Conversion
The site didn’t build trust or showcase their high-end work effectively.
Missing Client Testimonials
Lack of reviews or case studies from past high-ticket clients reduced credibility and trust.
Win Bigger Projects
“Want more kitchen and bath jobs? Our SEO for Home Remodeling services target high-value clients in your area.”
Our Approach – How We Solved These Challenges
SEO-Optimized Content Creation
We turned their photo gallery into “Project Case Studies.” Each project got its own page with a 500-word story, optimizing for “Kitchen Remodel in [Wealthy Neighborhood].”
Service Page Optimization
We built robust “pillar pages” for their core high-ticket services: Kitchens, Bathrooms, and Additions.
Off-Page SEO (Local Link Building)
We got them featured in a local lifestyle magazine and on local real estate blogs to build authority in their target market.
UI/UX & Conversion Analysis
We added “Request a Design Consultation” CTAs and showcased client testimonials prominently.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| High-Ticket Leads ($50k+) | 1/mo | 8/mo | +700% |
| Ranking (“kitchen remodeling [city]”) | #18 | #2 | +16 spots |
| Organic Traffic (to Project Pages) | 10/mo | 450/mo | +4400% |
Free Project Portfolio Audit
“Are your project photos helping you rank? Book a Free Portfolio Audit with our home improvement seo services team!”
Advice for Marketers & Brand Owners
- The Project Case Studies were the key. They ranked for very specific, high-intent searches like “modern farmhouse kitchen [City].”
- Local Link Building from high-end local publications established them as a luxury brand.
Extra Factors That Made It Work
- Deep integration of our LLM scripts with the client’s PIM (Product Information Management) system for seamless updates.
- A dedicated AI SEO team combined with human subject matter experts (SMEs).
- Transparent, real-time reporting using Google Analytics 4 (GA4) dashboards.
