Seasonal Domination: A Pest Control SEO Strategy
Client: A local pest control company.
Challenges We Faced
The client’s business was feast or famine. They missed out on seasonal spikes because they weren’t ranking for specific pests:
Generalist Ranking
They ranked for “pest control” but not for specific bugs like “termite treatment” or “bed bug removal.”
Missed Seasonality
They didn’t have content ready for ant season or mosquito season.
Weak Service Area Pages
They served 5 towns but only ranked in one.
Low Trust
Customers were wary of hiring a service without strong reviews.
No FAQ Content
The site lacked targeted FAQs addressing common pest concerns, missing an opportunity to capture featured snippets and voice search traffic.
Capture Every Season
“Don’t miss out on peak season. Our Pest Control SEO services ensure you rank for every pest, all year round.”
Our Approach – How We Solved These Challenges
Service Page Optimization (Pest-Specific)
We built a unique page for every single pest they treated (Ants, Termites, Bed Bugs, Rodents, etc.).
Local Keyword Research (Seasonality)
We planned a content calendar to update and promote specific pest pages right before their peak season.
Off-Page SEO (Service Areas)
We created unique landing pages for each of the 5 towns they served, optimizing for “[Town] Pest Control.”
Google Business Profile Management
We posted seasonal tips (e.g., “How to prevent mosquitoes this summer”) on GMB to drive engagement.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Total Service Calls | 40/mo | 180/mo | +350% |
| Rankings for “Termite Control” | #12 | #1 | +11 spots |
| Service Area Rankings (Top 3) | 1 Town | 5 Towns | +400% |
Free Service Area Analysis
“Want to rank in more towns? Request a Free Service Area Analysis from our home services seo agency!”
Advice for Marketers & Brand Owners
- Be specific. People don’t search for “pest control” when they see a rat; they search for “rat removal.” You need a page for every pest.
- Timing is everything. Update your “mosquito” page in spring and your “rodent” page in fall.
- Expand your footprint. Use location-specific landing pages to rank in every town you serve.
Extra Factors That Made It Work
- The Pest-Specific Pages allowed them to capture highly motivated traffic that general competitors missed.
- Service Area Pages expanded their reach without opening new offices.
- GMB Posts kept them top-of-mind for local customers.
