Building a B2B Sales Funnel: A Magento Blog & Content SEO Strategy
Client: A B2B e-commerce store selling industrial supplies on Magento.
Challenges We Faced
The client’s store was “transactional only” and had no “top-of-funnel” traffic, making it 100% reliant on their existing client base:
No “Top-of-Funnel” Traffic
The site got zero traffic from users searching for “how to…” or “best…”
No Topical Authority
Google didn’t see them as an “expert” in their industrial niche; they were just a reseller.
Empty Blog
Their Magento SEO strategy had completely ignored the blog/content side.
No New Customers
They had no sustainable way to attract new B2B customers.
Losing to Publisher Sites
All “best [industrial part]” and “how to [use part]” traffic was going to industry blogs, not their store.
Build Your Sales Funnel
“Want to attract ‘top-of-funnel’ B2B customers? Our Magento SEO content services will build your authority and drive qualified leads.”
Our Approach – How We Solved These Challenges
In-Market Keywords Research
We found 100+ “informational” (e.g., “how to choose a [part]”) and “commercial” (e.g., “best [part] for [industry]”) keywords their B2B audience was searching for.
SEO-Optimized Content Creation
We launched a new, high-value “Resource Center.” Our magento seo agency created 30+ “pillar” posts and guides (e.g., “The Ultimate Guide to [Part] for Aerospace”).
Customized SEO Strategy
We wrote content that answered B2B user questions and naturally linked to their products (e.g., the “Guide” linked to the 5-10 specific SKUs they sold).
Off-Page SEO & Link Building
We promoted the new guides to industry trade publications, who were happy to link to them as a valuable resource.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Organic Traffic (to new “Resource Center”) | <100/mo | 40,000/mo | +39,900% |
| New B2B “Quote Request” Leads | 5/mo | 50/mo | +900% |
| New Referring Domains (from outreach) | 22 | 95 | +331% |
Free Content SEO Analysis
“Not getting any traffic to your blog? Request a Free Content SEO Analysis and let our magento seo consultant build your strategy!”
Advice for Marketers & Brand Owners
- Your Blog is your most powerful tool for attracting “top-of-funnel” B2B customers.
- Create content that solves your customer’s problem, then link to your product as the solution.
- Use your blog to build “linkable assets.” Industry publications will link to a “how-to” guide, not your product page. These links boost your entire store’s authority.
- Magento ecommerce seo isn’t just for products; it’s for building a full-funnel content strategy.
Extra Factors That Made It Work
- The new “Resource Center” (pillar content) became “link magnets” and established them as a thought leader.
- A strong internal linking strategy from the new blog posts to the product pages.
- The client’s new, relevant traffic from the blog converted at a high rate.
