Building a Sales Funnel: A New “Top-of-Funnel” Content Strategy
Client: A mid-sized e-commerce store specializing in “home & kitchen” goods.
Challenges We Faced
The client’s store was “transactional only” and had no “top-of-funnel” traffic, making it 100% reliant on paid ads:
No “Top-of-Funnel” Traffic
The site got zero traffic from users searching for “how to…” or “best…”
No Topical Authority
Google didn’t see them as an “expert” in the kitchen space; they were just a reseller.
Empty Blog
Their SEO content strategy was non-existent.
High Ad Spend
They relied 100% on expensive paid ads to drive traffic.
Losing to Food Bloggers
All “best non-stick pans” and “how to clean cast iron” traffic was going to food bloggers, not their store.
Build Your Sales Funnel
“Want to attract ‘top-of-funnel’ customers? Our New Blog & Article Creation services will build your authority and drive sales.”
Our Approach – How We Solved These Challenges
Keyword Research & Gap Analysis
We identified 100+ “informational” (e.g., “how to clean…”) and “commercial” (e.g., “best non-stick pans…”) keywords their audience was searching for.
SEO Content Strategy
We designed a “hub-and-spoke” content model focused on “Kitchen Guides.”
New Blog & Article Creation
Our SEO content agency created 25+ “pillar” posts and guides (e.g., “The Ultimate Guide to Non-Stick Cookware”).
On-Page SEO & Internal Linking
We wrote content that answered user questions and naturally linked to their products (e.g., the “Cookware Guide” linked to their “Non-Stick Pans” category page).
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Organic Traffic (to Blog) | <100/mo | 40,000/mo | +39,900% |
| Revenue from Blog Traffic | $0/mo | $18,000/mo | +$18,000/mo |
| New Referring Domains (from outreach) | 12 | 80 | +566% |
Free Content Gap Analysis
“Not getting any traffic to your blog? Request a Free Content Gap Analysis and let our SEO content agency build your strategy!”
Advice for Marketers & Brand Owners
- Your blog is your most powerful sales funnel. Use New Blog & Article Creation to attract “top-of-funnel” customers.
- Create content that solves your customer’s problem, then link to your product as the solution.
- Use your blog to build “linkable assets.” Bloggers will link to a “how-to” guide, not your product page. These links boost your entire store’s authority.
- A good SEO content strategy connects your informational content directly to your commercial pages.
Extra Factors That Made It Work
- The new “Ultimate Guides” (pillar content) became “link magnets” and established them as an authority.
- A strong internal linking strategy from the new blog posts to the product pages.
- The client’s new, relevant traffic from the blog converted at a high rate.
