Building a Positive Fortress: An Executive Reputation Protection Strategy
Client: A C-suite executive at a national tech company.
Challenges We Faced
The client was a respected expert, but their personal search results were damaging their credibility:
Negative Search Results
An old, negative article (past business failure) was ranking #2 for their name.
No Knowledge Panel
Their search results looked unprofessional and lacked the Wikipedia & Knowledge Panel authority.
No Personal Brand
They had no “controlled” assets (like a personal website) to control their own narrative.
Losing Credibility
They were losing credibility with investors and board members who Googled their name.
Uncontrolled Third-Party Mentions
Blogs and forums mentioned the executive without context, adding confusion to search results.
Control Your Personal Brand
“Is a negative search result hurting your career? Our Executive Reputation Protection services can help you take control.”
Our Approach – How We Solved These Challenges
Comprehensive Reputation Audit
We “Googled” the executive’s name and all variations to create a complete map of all positive, neutral, and negative assets.
Positive Content Creation
We built a “fortress” of new, high-authority personal assets. This is the core of reputation protection online.
A professional personal website (“https://www.google.com/search?q=ExecutiveName.com”).
A new “thought leadership” blog on the personal site.
Fully optimized LinkedIn, Twitter, and Crunchbase profiles.
Off-Page SEO (Link Building)
We ran an editorial outreach campaign to get the executive quoted as an expert in 10+ top-tier tech publications.
We built high-authority links to their new personal site to give it ranking power.
Wikipedia & Knowledge Panel Management
After building enough new, 3rd-party authoritative press mentions (from our outreach), we created a Wikipedia-compliant page for the executive, which in turn triggered the Google Knowledge Panel.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Negative Article Ranking (for Name) | Position #2 (Page 1) | Position #14 (Page 2) | -12 spots |
| Positive-Controlled Search Results (Page 1) | 1 (LinkedIn) | 8 (Personal Site, LinkedIn, Twitter, Wikipedia, 4 positive interviews/articles) | +700% |
| Secured Knowledge Panel | No | Yes (Positive & Controlled) | N/A |
Free Personal SERP Analysis
“Google your name. Don’t like what you see? Book a Free, Confidential Consultation with our corporate reputation protection company!”
Advice for Marketers & Brand Owners
- Control your name. If you don’t own the search results for your name, someone else will. This is the core of Executive Reputation Protection.
- A Knowledge Panel isn’t magic. It’s triggered by structured, authoritative, third-party data (like Wikipedia and press mentions).
- A personal website is the #1 asset you can control and should be the #1 ranking result for your name.
- Use Off-Page SEO to get quoted in your industry’s publications. This is the fastest way to build 3rd-party authority.
Extra Factors That Made It Work
- The Off-Page SEO (editorial outreach) was the key to building the 3rd-party authority needed for the Knowledge Panel.
- The Positive Content Creation (a new personal website) was the asset we needed to rank at #1.
- Using Google Alerts and Brandwatch for real-time monitoring of the executive’s name.
