Winning High-Ticket Contracts: A B2B HVAC SEO Strategy
Client: A commercial HVAC contractor specializing in large-scale systems.
Challenges We Faced
The client wanted big commercial maintenance contracts but was only getting calls for residential AC repairs:
Wrong Keyword Targeting
Their site ranked for “AC repair” (residential intent) but not “commercial chiller repair” or “industrial ventilation.”
No B2B Content
Their website looked like a residential service site, failing to build trust with property managers.
Weak Portfolio
Their “projects” page was just a gallery of images with no text, so Google couldn’t “read” what they built.
Low-Value Leads
90% of their leads were for small residential repairs they didn’t want.
Limited Industry Authority
They lacked backlinks and mentions from commercial building or facility management sites, reducing credibility for high-value contracts.
Win Bigger Contracts
“Want more commercial maintenance contracts? Our Commercial HVAC SEO services target property managers and big jobs.”
Our Approach – How We Solved These Challenges
SEO-Optimized Content Creation
We turned their photo gallery into “Project Case Studies.” Each project got its own page with a 500-word story, optimizing for “Commercial HVAC in [Industrial Park].”
Service Page Optimization
We built robust “pillar pages” for their core high-ticket services: Chillers, RTUs (Rooftop Units), and VRF Systems.
Off-Page SEO (Local Link Building)
We got them featured in a local business journal and on local real estate blogs to build authority in their target market.
UI/UX & Conversion Analysis
We added “Request a Commercial Proposal” CTAs and showcased logos of their big-name clients.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Commercial Bids Requested | 0/mo | 10/mo | N/A |
| Ranking (“commercial HVAC [city]”) | #15 | #1 | +14 spots |
| Organic Traffic (to Commercial Pages) | 15/mo | 600/mo | +3900% |
Free B2B Portfolio Audit
“Are your project photos helping you rank? Book a Free Portfolio Audit with our hvac seo experts team!”
Advice for Marketers & Brand Owners
- Your portfolio is SEO gold. Don’t just post photos. Write a case study for every project to rank for specific neighborhoods and project types.
- Target the right intent. Optimize for “commercial,” “industrial,” and “maintenance contracts,” not “repair.”
- Show, don’t just tell. High-quality images and detailed project descriptions build the trust needed for high-ticket sales.
Extra Factors That Made It Work
- The Project Case Studies were the key. They ranked for very specific, high-intent searches like “warehouse HVAC [City].”
- Local Link Building from high-end local publications established them as a B2B brand.
