Building E-E-A-T: A Niche-Relevance Strategy for a FinTech Blog
Client: A new personal finance blog (a “YMYL” – Your Money Your Life – topic).
Challenges We Faced
The client’s content was well-written, but as a YMYL site, it had zero trust with Google, which was killing their rankings:
Failing E-E-A-T
Their blog posts made big claims about investing but had no contextual seo backlinks to back them up (no authority).
Low Topical Authority
The new site had a low Domain Rating (DR 10) and was invisible in search results.
No Relevant Backlinks
Their few links were from low-quality, generic directories, not from finance sites.
Outranked by Giants
They were competing against giants like NerdWallet and Forbes for high-value keywords.
Low Niche Relevance
The blog lacked backlinks from authoritative finance sites, limiting E-E-A-T and topical authority.
Build Your Topical Authority
“Want to build E-E-A-T in a tough niche? Our Niche-Specific Guest Posts service builds the trust and relevance you need.”
Our Approach – How We Solved These Challenges
Comprehensive Backlink Audit
We performed a deep Competitor Link Research analysis using Ahrefs, focusing on other successful finance blogs, not just the giants, to find relevant link opportunities.
Niche-Specific Guest Posts
Our contextual link building services strategy was 100% focused on relevance. We prospected and vetted a “gold list” of 50+ blogs in the “finance,” “investing,” and “personal finance” verticals only.
High-Quality Content Creation
We wrote expert-level, well-researched articles (e.g., “5 Data-Backed Savings Tips”) that finance editors wanted to publish.
Manual Blogger Outreach
We used a personalized, Relationship-Based Outreach approach, highlighting our client’s unique expertise to editors at finance blogs.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Ahrefs Domain Rating (DR) | 10 | 35 | +25 points |
| Niche-Relevant Links (from Finance blogs) | 3 | 55+ | +1733% |
| Rankings (“best high-yield savings accounts”) | Page 5 (#48) | Page 1 (#6) | +42 spots |
Free Niche Backlink Audit
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Advice for Marketers & Brand Owners
- For YMYL, relevance is more important than authority. One link from a DR 40 finance blog is worth more than a link from a DR 70 business blog.
- Build topical authority. Our niche guest posting services focus on building a “bubble” of relevant links that signals to Google you are an expert in your field.
- Your content must be high-quality. Editors at niche-specific blogs have high standards. Your contextual seo backlinks content must add real value.
Extra Factors That Made It Work
- The Niche-Specific Placements were the key. This built a clean, highly relevant backlink profile that Google’s E-E-A-T algorithm rewarded.
- Our Competitor Link Research focused on finding achievable, relevant links, not just unobtainable links from giants.
- We linked to the client’s “linkable assets” (their in-depth guides), which passed authority to their entire site.
