Building B2B Authority: A Content-Driven Guest Posting Campaign
A B2B SaaS company in the “marketing automation” software space.
Challenges We Faced
The client was a new player in a very crowded market, struggling to be seen as a credible authority:
Low Domain Authority (DA)
Core traffic from “what is [symptom]” or “benefits of [supplement]” was being lost to Google’s AI answers.
Low Domain Authority (DA)
Their Moz DA was 18, and they were seen as “just another startup.”
Low-Quality Leads
Their blog was getting some traffic but no referral traffic from authoritative sources, leading to low-quality leads.
No High-Authority Links
They had zero backlinks from the major “marketing” and “tech” blogs that dominated their industry.
No “Linkable Assets”
Their content was good, but they had no “pillar” pieces that other blogs would want to link to.
Become the Authority in Your Niche
“Want to be seen as the go-to expert in your industry? Our guest blogging service places you on the sites that matter.”
Our Approach – How We Solved These Challenges
Customized Outreach Strategy
We targeted high-authority B2B, marketing (e.g., MarketingProfs), and tech (e.g., TechCrunch) blogs for placement.
High-Quality Content Creation
As their SEO guest posting service, we wrote 10+ data-driven, thought-leadership articles. These weren’t “link-bait” but genuinely valuable, original research.
All content was checked with Copyscape and Grammarly.
Relationship-Based Outreach
We leveraged our existing contacts with major tech editors to secure placements that their in-house team could not.
We used Pitchbox to manage all outreach and follow-ups professionally.
Link Diversity & Anchor Text
We focused on building “authority” links to their new data-driven blog posts and whitepapers, which in turn passed authority to their “Book a Demo” landing pages.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Moz Domain Authority (DA) | 18 | 35 | +17 points |
| High-Authority Links (DA 50+) | 5 | 45 | +800% |
| Referral Traffic (from guest posts) | ~50/mo | 1,200/mo | +2300% |
Free Competitor Link Analysis
“Not sure how your competitors are getting links? Book a Free Link Analysis and let our guest posting agency build your strategy!”
Advice for Marketers & Brand Owners
- In B2B, your content is your product. Your guest blogging service must produce expert-level, data-driven content that editors are proud to publish.
- Build relationships, not just links. A Relationship-Based Outreach strategy is the only way to get placements on the “Tier 1” blogs in your industry.
- Link to your “linkable assets.” Build authority to your in-depth guides and case studies, not just your homepage.
- Use a professional outreach tool. Tools like Pitchbox or Mailshake show editors you are a professional organization, not a spammer.
Extra Factors That Made It Work
- The High-Quality Content Creation was the key; editors published our content because it was original research, not just for a link.
- Our Comprehensive Backlink Audit found that competitors were getting links from “podcast” appearances, which we added to our strategy.
- We built links that drove real, qualified referral traffic, not just “link juice.”
