Capturing Voice Search & PAA for a Health & Wellness Site
A large digital publisher in the health and wellness niche.
Challenges We Faced
Health is a “Your Money Your Life” (YMYL) topic, and the client was losing traffic to quick answers:
Highly Competitive (YMYL Niche)
Google is extremely critical of answer quality in the health space.
Not Optimized for Voice Search
A huge portion of their audience was using mobile voice search (e.g., “how to relieve stress”) and the client’s site was not providing the answer.
Poor Mobile UX & Page Speed
The site was slow and clunky on mobile, which is critical for AEO and voice search, leading to high bounce rates.
Missing “People Also Ask” (PAA)
Competitors like Healthline and WebMD dominated the PAA boxes for symptoms, benefits, and “how-to” questions.
Content Not Formatted for Answers
Articles were long and informative but didn’t have the simple, direct answer structure required by Google.
Dominate Your Niche’s Questions
“Want to be the go-to answer for your industry? Check out our AEO services today!”
Our Approach – How We Solved These Challenges
Voice Search Optimization
Conducted extensive conversational query research.
Restructured content to provide simple, direct, one-sentence answers that are ideal for voice assistants (e.g., “The best way to…”).
“People Also Ask” (PAA) Domination
Used tools like AlsoAsked to map out entire “question ecosystems.”
Created dedicated H2/H3 subheadings in articles to answer each PAA question sequentially.
Schema Markup Implementation
Implemented FAQ and How-To schema on hundreds of guides (e.g., “How to meditate” or “How to do a yoga pose”).
Technical SEO (for Answers)
A major focus was put on page speed optimization and mobile responsiveness. A fast, simple mobile experience is key to winning answer snippets.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Impressions from PAA Boxes | 50,000/mo | 450,000/mo | +800% |
| Voice Search Queries Answered | 1,200/mo | 9,000/mo | +650% |
| Organic Traffic | 80,000/mo | 120,000/mo | +50% |
Free AEO Site Analysis
“Not getting enough organic traffic or snippets? Request a Free AEO Analysis and uncover opportunities for growth!”
Advice for Marketers & Brand Owners
- Write in a conversational tone to capture voice search queries. Think “how would a person ask this?”
- Use PAA research to outline your articles; it’s a direct map of what users want to know next.
- Page speed and mobile-friendliness are not optional for AEO; they are prerequisites.
- Structure your content for snippets: Use H2s for questions, and lists/tables for data.
Extra Factors That Made It Work
- An aggressive optimization plan for Core Web Vitals and mobile UX.
- A “conversational copy” initiative that rewrote hundreds of introductions for voice search readiness.
- The mass implementation of FAQ and How-To schema across all eligible content.
