Fixing a Messy NAP: A Citation Audit & Cleanup for a Local Plumber
Client: A single-location plumbing contractor who had moved their office two years prior.
Challenges We Faced
The client was losing calls because their online information was a mess
Inaccurate NAP
Their old address was still listed on 50% of their online profiles, including high-authority sites like Yelp.
Duplicate GMB Listings
They had two competing Google Business Profile (GMB) listings—one for the old address and one for the new—splitting their reviews and confusing Google.
Low Call Volume
Customers were calling their old, disconnected phone number, leading to lost business.
No “Map Pack” Ranking
They were invisible in the Google “Map Pack” for “plumber near me” because Google didn’t trust their location.
Missing Key Citations
They were not listed in several key home service directories.
Get Your Listings Fixed
“Are incorrect listings costing you customers? Our Citation Audit & Cleanup services will fix your NAP and boost your rankings.”
Our Approach – How We Solved These Challenges
Comprehensive Citation Audit
We used Local Citation Tools (like BrightLocal) to find all 100+ instances of their incorrect NAP data across the web.
Citation Audit & Cleanup
We manually claimed and corrected all high-priority listings (Yelp, Angi, etc.) with the new, correct address and phone number.
We requested the removal of all duplicate, low-authority listings.
GMB & Local Profile Sync
We merged the two duplicate Google Business Profile listings, consolidating all their reviews and establishing the new, correct address as the single source of truth.
Core Citation Building
We ensured they were 100% accurate on Google, Apple Maps, Bing, and Yelp, as these are the core citations Google trusts most.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Citation Accuracy Score | 35% | 98% | +180% |
| Rankings in “Map Pack” (“plumber near me”) | Not in Top 20 | Position #3 | +17 spots |
| “Click-to-Call” (from GMB) | 10/mo | 75/mo | +650% |
Free Local Citation Audit
“Not sure if your NAP is consistent? Claim a Free Citation Audit and let our local citation management company find your errors!”
Advice for Marketers & Brand Owners
- Your NAP (Name, Address, Phone) must be 100% consistent. This is the foundation of all local SEO.
- Always perform a Citation Audit & Cleanup before you start building new links or citations.
- Duplicate GMB listings are a silent killer. You must find and merge them to consolidate your authority.
- Use Local Citation Tools to find listings you never knew existed; they are often the ones hurting you the most.
Extra Factors That Made It Work
- The manual, tedious work of the Citation Audit & Cleanup was the most critical step.
- Merging the duplicate GMB profiles and consolidating their 4.8-star rating was a massive, immediate win.
- Our Ongoing Monitoring & Protection prevented a scraper site from re-creating a duplicate listing.
