Boosting B2B Authority: A “Click to Tweet” & LinkedIn Strategy
Client: A B2B SaaS company with a “thought leadership” blog.
Challenges We Faced
The client’s content was excellent, but it was a “dead end,” and they were failing to get traction on professional networks:
No Engagement
Their blog posts were “dead ends.” Users would read and leave.
No “Click to Tweet” & Quote Sharing
A UI/UX Analysis showed their best content (key stats, expert quotes) was “locked” in paragraphs.
Low Referral Traffic
GA4 showed almost no referral traffic from LinkedIn or Twitter, their key B2B platforms.
Poor Mobile & Responsive Sharing
Their basic share buttons were hard to use on mobile.
No Hashtag & Mention Strategy
Posts lacked LinkedIn hashtags and mentions, limiting discoverability and professional engagement.
Make Your Content Shareable
“Is your expert content ‘locked’ in your blog? Our “Click to Tweet” & Quote Sharing service makes your best insights easy to share.”
Our Approach – How We Solved These Challenges
Comprehensive Audit
We identified their top 20 “thought leadership” posts that had high time-on-page but low shares.
“Click to Tweet” & Quote Sharing
This was the key. We went into their top 20 posts and embedded 3-5 “Click to Tweet” callouts for the most powerful stats and quotes.
Static & Floating Share Buttons
We implemented a clean, professional floating share bar (with LinkedIn, Twitter, and Email) on their blog that was Mobile-Optimized.
Open Graph & Twitter Card Markup
We ensured all blog posts had the correct og:title and a custom-designed og:image for professional sharing on LinkedIn.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Total Social Shares (from blog) | ~25/mo | 350+/mo | +1300% |
| Referral Traffic (from LinkedIn/Twitter) | ~50/mo | 3,000/mo | +5900% |
| New “Top-of-Funnel” Leads (from social referrals) | 2/mo | 20/mo | +900% |
Free B2B Sharing Analysis
“Getting reads but no shares? Request a Free B2B Sharing Analysis and let our social sharing integration services team build your plan!”
Advice for Marketers & Brand Owners
- Don’t just ask users to “share the post”; ask them to share the best part.
- “Click to Tweet” & Quote Sharing makes it frictionless for readers to become your brand advocates.
- For B2B, LinkedIn is your most important share button. Make it prominent.
- A custom og:image (with the blog title) for LinkedIn makes your content look professional and drives more clicks.
Extra Factors That Made It Work
- The “Click to Tweet” boxes were the biggest driver of new shares.
- This strategy amplified their existing content marketing, turning passive readers into active promoters.
- Using GA4 with UTM & Analytics Tracking proved that this new referral traffic was converting into new leads.
