Targeting Big Contracts: A Commercial B2B SEO Strategy
Client: An electrical contractor focusing on large commercial projects and new construction.
Challenges We Faced
The client wanted big commercial contracts but was only getting calls for residential outlet repairs:
Wrong Keyword Targeting
Their site optimized for “electrician” (residential intent) instead of “commercial electrical contractor” (B2B intent).
No B2B Content:
Their website looked like a residential service site, failing to build trust with general contractors and property managers.
Weak Portfolio
Their “Projects” page had no details on their large-scale capabilities.
Low-Value Leads
90% of their leads were for small residential repairs they didn’t want.
Limited Industry Authority
The site lacked case studies, certifications, and associations that demonstrate credibility to commercial clients.
Win Commercial Contracts
“Tired of small residential jobs? Our Commercial Electrician SEO services target property managers and big contracts.”
Our Approach – How We Solved These Challenges
Service Page Optimization (Commercial)
We built robust pages for “Commercial Lighting Design,” “Industrial Wiring,” and “New Construction Electrical.”
SEO-Optimized Content Creation
We created detailed case studies for past commercial projects (e.g., “Office Building LED Retrofit”), showcasing their expertise.
Local Keyword Research (B2B)
We shifted their keyword strategy to target terms used by facility managers, like “3-phase power installation” and “commercial generator service.”
Off-Page SEO
We secured links from local construction associations and the Chamber of Commerce to signal B2B relevance.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Commercial Bid Requests | 1/mo | 10/mo | +900% |
| Ranking (“commercial electrician [city]”) | #12 | #1 | +11 spots |
| Avg. Job Value (from SEO leads) | $400 | $25,000+ | +6150% |
Free B2B SEO Audit
“Is your site attracting the wrong leads? Book a Free Commercial Audit with our electrical contractor seo company!”
Advice for Marketers & Brand Owners
- Speak the language. Commercial clients use different terms than homeowners. Optimize for “systems,” “installations,” and “contracts.”
- Prove your scale. Use case studies and project photos to show you can handle big jobs.
- Filter your leads. Use your website copy to clearly state “Commercial Services Only” if you don’t want residential calls.
Extra Factors That Made It Work
- The Case Studies established immediate credibility with General Contractors.
- Shifting the keyword strategy filtered out the low-value residential leads they didn’t want.
- Local Link Building within the business community established them as a B2B player.
