Winning Big Contracts: A Commercial B2B Window Strategy
Client: A commercial glass and window contractor specializing in storefronts and office buildings.
Challenges We Faced
The client wanted big commercial contracts but was only getting calls for residential broken glass:
Wrong Keyword Targeting
Their site ranked for “window repair” (residential intent) but not “commercial glazing” or “storefront glass.”
No B2B Content
Their website looked like a residential service site, failing to build trust with facility managers.
Weak Portfolio
Their “Projects” page was just a gallery of images with no text, so Google couldn’t “read” what they built.
Low-Value Leads
90% of their leads were for small residential repairs they didn’t want.
No Local Commercial Signals
They lacked location-specific pages and citations targeting business districts and retail corridors.
Win Bigger Contracts
“Want more commercial glass bids? Our Commercial Window SEO services target property managers and developers.”
Our Approach – How We Solved These Challenges
Service Page Optimization (Commercial)
We built robust “pillar pages” for their core high-ticket services: Storefront Glass, Curtain Walls, and Commercial Window Replacement.
We used B2B language (“Safety Glass,” “Energy Savings,” “ADA Compliance”) instead of residential language.
SEO-Optimized Content Creation
We created detailed case studies for past commercial projects (e.g., “Office Building Glass Retrofit in [City]”), showcasing their expertise.
Local Keyword Research (B2B)
We shifted their keyword strategy to target terms used by facility managers, like “commercial glass door repair” and “industrial window installation.”
Off-Page SEO
We got them listed in local business directories and the Chamber of Commerce to build B2B authority.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Commercial Bid Requests | 0/mo | 8/mo | N/A |
| Ranking (“commercial glazing [city]”) | #18 | #1 | +17 spots |
| Organic Traffic (to Commercial Pages) | 10/mo | 450/mo | +4400% |
Free B2B Site Audit
“Is your site attracting the wrong leads? Book a Free Commercial Audit with our window replacement seo agency!”
Advice for Marketers & Brand Owners
- Speak to property managers. Commercial window SEO is B2B marketing. Focus on durability, compliance, and energy savings.
- Showcase your big jobs. Detailed case studies with photos prove you can handle large-scale projects.
- Filter your leads. Use your website copy to clearly state “Commercial Services Only” if you don’t want residential calls.
Extra Factors That Made It Work
- The Project Case Studies established immediate credibility with General Contractors.
- Shifting the keyword strategy filtered out the low-value residential leads they didn’t want.
- Local Link Building within the business community established them as a B2B player.
