Winning Big Contracts: A Commercial B2B Cleaning Strategy
Client: A commercial cleaning company specializing in offices and medical facilities.
Challenges We Faced
The client wanted big office contracts but was only getting calls for small house cleaning jobs:
Wrong Keyword Targeting
Their site ranked for “cleaning service” (residential intent) but not “office cleaning” or “commercial janitorial services.”
No B2B Content
Their website looked like a residential maid service, failing to build trust with facility managers.
Weak Service Pages
They had no dedicated pages for “Medical Cleaning” or “Floor Care,” high-value B2B services.
Low-Value Leads
95% of their leads were for small residential jobs they didn’t want.
No Commercial Proof Points
Missing contracts, certifications, and commercial case studies reduced credibility with enterprise buyers.
Win Bigger Contracts
“Want more office cleaning contracts? Our Commercial Cleaning SEO services target property managers and facility owners.”
Our Approach – How We Solved These Challenges
Service Page Optimization (Commercial)
We built robust “pillar pages” for their core high-ticket services: Office Cleaning, Medical Facility Cleaning, and Floor Waxing.
We used B2B language (“OSHA Compliance,” “Insured & Bonded,” “Custom Schedules”) instead of residential language.
SEO-Optimized Content Creation
We created a “Compliance” section with detailed guides on cleaning standards for medical offices, showcasing their expertise.
Local Keyword Research (B2B)
We shifted their keyword strategy to target terms used by facility managers, like “janitorial contracts” and “commercial disinfection.”
Off-Page SEO
We got them listed in local business directories and the Chamber of Commerce to build B2B authority.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Commercial Contract Inquiries | 0/mo | 10/mo | N/A |
| Ranking (“commercial cleaning [city]”) | #18 | #1 | +17 spots |
| Organic Traffic (to Commercial Pages) | 10/mo | 450/mo | +4400% |
Free B2B Site Audit
“Is your site attracting the wrong leads? Book a Free Commercial Audit with our commercial cleaning seo agency!”
Advice for Marketers & Brand Owners
- Speak to facility managers. Commercial cleaning SEO is B2B marketing. Focus on reliability, compliance, and staffing.
- Showcase your certifications. Medical and industrial clients need to know you are certified. Put badges on your homepage.
- Filter your leads. Use your website copy to clearly state “Commercial Services Only” if you don’t want residential calls.
Extra Factors That Made It Work
- The Medical Cleaning page established immediate credibility with doctor’s offices.
- Shifting the keyword strategy filtered out the low-value residential leads they didn’t want.
- Local Link Building within the business community established them as a B2B player.
