Winning High-Value Contracts: A B2B Pest Control Strategy
Client: A commercial pest control company specializing in restaurants and hotels.
Challenges We Faced
The client wanted big commercial contracts but was only getting calls for residential ants:
Wrong Keyword Targeting
Their site ranked for “exterminator” (residential intent) but not “commercial pest control” or “restaurant pest management.”
No B2B Content
Their website looked like a residential service site, failing to build trust with property managers.
Weak Portfolio
Their “Services” page had no details on their large-scale capabilities.
Low-Value Leads
95% of their leads were for small residential jobs they didn’t want.
Unclear Commercial Authority
Lack of industry certifications, case studies, and compliance messaging made enterprise buyers hesitant to engage.
Win Bigger Contracts
“Want more commercial contracts? Our Commercial Pest Control SEO services target property managers and business owners.”
Our Approach – How We Solved These Challenges
Service Page Optimization (Commercial)
We built robust “pillar pages” for their core high-ticket services: Restaurant Pest Control, Warehouse Pest Management, and Hotel Pest Services.
SEO-Optimized Content Creation
We created a “Compliance” section with detailed guides on health codes and pest regulations, showcasing their expertise.
Local Keyword Research (B2B)
We shifted their keyword strategy to target terms used by facility managers, like “IPM services” and “commercial rodent control.”
Off-Page SEO
We got them featured in a local business journal and on local real estate blogs to build authority in their target market.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Commercial Contract Inquiries | 1/mo | 12/mo | +1100% |
| Ranking (“commercial pest control [city]”) | #14 | #1 | +13 spots |
| Organic Traffic (to Commercial Pages) | 15/mo | 500/mo | +3233% |
Free B2B Site Audit
“Is your site attracting the wrong leads? Book a Free Commercial Audit with our pest control seo experts!”
Advice for Marketers & Brand Owners
- Speak to property managers. Commercial pest control SEO is B2B marketing. Focus on compliance, discretion, and long-term contracts.
- Showcase your expertise. Detailed guides on health codes prove you understand their business.
- Separate your Residential and Commercial pages. Don’t confuse Google. Have distinct sections for each audience.
Extra Factors That Made It Work
- The Compliance Guides established immediate credibility with restaurant owners.
- Local Link Building from business associations signaled to Google that they were a B2B entity.
- Targeting specific industrial areas (e.g., “pest control for [Industrial Park]”) captured highly qualified traffic.
