Creating a “Linkable Asset”: A Guest Post & Content Strategy
Client: An e-commerce store in the competitive “home & garden” niche.
Challenges We Faced
The client had a great-looking store but couldn’t build authority or outrank publisher sites:
No “Linkable” Content
Their site was 99% product/category pages. They had nothing a high-quality blog would want to link to.
Competitors Were Winning with Content
A Competitor Link Research showed all top rivals were getting links to their “Ultimate Guides” and “Design Calculators.”
Low Domain Authority (DR 20
Their low DR made it impossible to rank for “money” keywords (e.g., “best outdoor furniture”).
Stuck on Page 2
Their main category pages were all “stuck” on Page 2, getting almost no traffic.
Build a “Linkable Asset”
“Tired of begging for links? Our Linkable Asset Creation Strategy consulting will help you build content that earns links naturally.”
Our Approach – How We Solved These Challenges
Competitor Link Research
We used Ahrefs to analyze why competitors were getting links, not just who was linking to them. The answer: “linkable assets.”
Linkable Asset Creation Strategy
This was the core of our guest post consulting for seo. We identified a massive content gap for a “Backyard Design Calculator” tool.
SEO-Optimized Content Briefs
We delivered a 15-page brief for this new “linkable asset,” including design mockups, functionality, On-Page SEO (titles, headers), and target keywords.
Customized Outreach Strategy
We provided a 3-month Outreach & Pitch Development plan for their team to promote this new tool to “home & garden” blogs once it was built.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Linkable Asset” Referring Domains | 0 | 85+ (earned naturally) | +8,500% |
| Organic Traffic (to the new tool) | 0/mo | 20,000/mo | +20,000/mo |
| Ranking (“best outdoor furniture”) | Page 2 (#18) | Page 1 (#4) | +14 spots |
Free Linkable Asset Ideation
“Not sure what to build? Book a Free Consultation and let our guest post strategy consulting company find your ‘link magnet’ idea!”
Advice for Marketers & Brand Owners
- Stop trying to build links to product pages. It’s hard and ineffective. Instead, use a Linkable Asset Creation Strategy to build a “link magnet.”
- A Competitor Link Research doesn’t just show you who is linking, but what they are linking to.
- Build one “pillar” asset (a tool, guide, or data study), promote it, and it will pass authority to your entire site.
Extra Factors That Made It Work
- The Linkable Asset Ideation for the “Backyard Design Calculator” was the key insight that unlocked their growth.
- The client’s development team built the tool exactly to our SEO-Optimized Content Briefs.
- This strategy earned passive links, which are the most valuable and sustainable.
