Scaling SEO Services: A White-Label Link-Building Playbook
Client: A full-service web design & PPC agency with 25+ clients.
Challenges We Faced
The agency’s primary revenue was one-off projects. They had no recurring SEO revenue and were losing clients:
High Client Churn
Clients were leaving after 6 months to find a “full-service” SEO agency that could build links.
Fear of Penalties
They were afraid of building “bad links” that would get their clients penalized.
No In-House Link-Building Process
Their PMs were overwhelmed, and they had no repeatable system for link building.
Inability to Scale
They couldn’t offer SEO for their diverse clients (law, health, e-com).
Build a “Linkable Asset”
“Tired of begging for links? Our Linkable Asset Creation Strategy consulting will help you build content that earns links naturally.”
Our Approach – How We Solved These Challenges
White-Label Consulting
As a guest post strategy consulting company, we built a “Link Building in a Box” system for their agency.
Prospecting & Vetting Guidelines
We created a universal “Vetting Scorecard” (e.g., must have DR 30+, 1k+ organic traffic, be niche-relevant) that their PMs could use for any client.
Outreach & Pitch Development
We wrote 10+ outreach templates (cold, follow-up, “thanks”) for their team, ready to be used in Pitchbox.
Anchor Text Planning
We provided a master guide on creating safe, diverse Anchor Text & Link Diversity plans to protect their clients.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Monthly Recurring Revenue (from SEO) | 0 | $30,000/mo | +$30,000/mo |
| Client Churn Rate (for retainers) | 50% | 15% | -70% |
| In-House Link Building Capacity | 0 links/mo | 120+ links/mo | N/A |
Free Linkable Asset Ideation
“Want to add a new, high-margin service? Our White-Label Consulting will build a scalable link-building playbook for your team.”
Advice for Marketers & Brand Owners
- Stop losing retainers. Use guest post strategy consulting to build a new, high-margin “link building” service you can sell.
- A repeatable system is the key to scaling. A Prospecting & Vetting Guidelines scorecard is your agency’s most important tool.
- You don’t have to do the work; a White-Label Consulting partner can build the process for you.
Extra Factors That Made It Work
- The “Vetting Scorecard” gave the agency’s team the confidence to find good sites and avoid “link farms.”
- The agency’s sales team was now empowered to sell “SEO Retainers” at a high margin.
- Our training on Outreach Management Platforms (like Pitchbox) helped their team become efficient.
