Scaling E-A-T: A White-Label Solution for a Legal SEO Agency
Client: A full-service digital marketing agency with several high-value law firm clients.
Challenges We Faced
The agency’s law firm clients were “stuck” in a hyper-competitive, “Your Money Your Life” (YMYL) niche:
Stagnant Client Rankings
The agency’s law firm clients were “stuck” on Page 2 for high-value keywords like “car accident lawyer [city].”
Failing E-A-T Signals
Their current links were generic, and clients were failing Google’s E-A-T (Expertise, Authoritativeness, Trust) requirements.
Lacking Niche Expertise
The agency’s in-house team lacked the expertise and editor relationships to build links in the high-authority legal niche.
High Churn Risk
The agency was at high risk of losing these clients to a specialized “law firm SEO” agency.
Scale Your Agency’s SEO
“Want to deliver high-authority links for your ‘tough niche’ clients? Our Niche-Specific Placements service builds the E-A-T you need.”
Our Approach – How We Solved These Challenges
Comprehensive Backlink Audit
We started with a deep Competitor Link Research (using Ahrefs) to find all the high-authority legal blogs and bar journals linking to the top-ranking law firms.
Niche-Specific Placements
Our white label guest posting services focused 100% on the legal niche. We used our Relationship-Based Outreach to secure placements on legal news sites and university law blogs.
High-Quality Content Creation
Our team of expert writers (vetted for legal topics) created authoritative, well-researched articles that legal editors were proud to publish.
Fully Rebrandable Reporting
We provided 100% unbranded, fully rebrandable reports each month, allowing the agency to pass our results directly to their clients under their own logo.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Agency’s Client Retention Rate | 60% (for SEO) | 95% (for SEO) | +58% |
| Avg. Client Ranking (“car accident lawyer”) | Page 2 (#14) | Page 1 (#3) | +11 spots |
| Niche-Relevant (Legal) Links Built | 2/mo (low-quality) | 15/mo (high-quality) | +650% |
Free White-Label Consultation
“Losing clients over link building? Claim a Free White-Label Consultation and let our white label guest blogging company scale your services!”
Advice for Marketers & Brand Owners
- For YMYL (like law), link relevance is critical. A single link from a legal journal is worth 20 generic blog links.
- Don’t risk your client relationship with low-quality, non-niche links. It will damage their E-A-T and your reputation.
- Outsource your weakness. Focus on client strategy and partner with a white label guest blogging company that has the niche relationships you lack.
Extra Factors That Made It Work
- Our existing Relationship-Based Outreach in the legal niche was key to getting placements on sites that ignore cold emails.
- The agency loved the Fully Rebrandable Reporting, which made them look like a full-service powerhouse.
- Our High-Quality Content Creation team understood the nuances of YMYL content.
