Dominating “Granite & Quartz”: A Product-Focused SEO Strategy
Client: A local stone fabricator specializing in granite, quartz, and marble countertops.
Challenges We Faced
The client had a showroom full of stone but no online visibility for product searches:
No “Product” Rankings
They didn’t rank for “granite countertops” or “quartz installation.”
Low Map Pack Ranking
They were not in the Map Pack for “countertop store near me.”
Generic Content
Their site treated all stone the same, missing out on specific material searches.
Zero Organic Leads
They relied on expensive paid ads.
Sell More Countertops
“Want more granite and quartz jobs? Our Kitchen Countertop SEO strategy targets homeowners ready to upgrade.”
Our Approach – How We Solved These Challenges
Service Page Optimization
We built pages specifically for “Granite Countertops,” “Quartz Installation,” and “Marble Surfaces.”
Google Business Profile Management
We optimized their GMB with photos of their slab yard and finished kitchens, adding “Countertop Store” as the primary category.
We launched a text-message review campaign.
Local Keyword Research
We targeted keywords like “affordable granite near me” and “quartz kitchen countertops.”
Technical SEO
We added a “Get a Quick Quote” form to capture price-sensitive leads fast.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Get a Quote” Form Fills | 3/mo | 45/mo | +1400% |
| Map Pack Rankings (“granite countertops”) | #22 | #3 | +19 spots |
| Total Organic Jobs Booked | 2/mo | 30/mo | +1400% |
Free Local SEO Audit
“Not sure why you aren’t ranking? Claim a Free Local Audit and let our kitchen remodeler seo company find your gaps!”
Advice for Marketers & Brand Owners
- Own your niche. If you sell stone, say so. “Granite Countertops” is a high-volume, high-intent keyword.
- Show your inventory. Photos of your slab yard build trust that you are a fabricator, not a middleman.
- Get reviews. Reviews prove you are reliable for installation.
Extra Factors That Made It Work
- The Project Case Studies established immediate credibility with high-net-worth individuals.
- Shifting the keyword strategy filtered out the low-value repair leads.
- Local Link Building from luxury publications established them as a premium brand.
