Dominating “Privacy Fence”: A Residential SEO Strategy
Client: A family-owned fence company specializing in residential wood and vinyl fences.
Challenges We Faced
The client did great work but was invisible to homeowners in new subdivisions:
No “Material” Rankings
They ranked for “fence company” but not “privacy fence installation” or “cedar picket fence,” which had higher intent.
Weak Local Authority
They had no presence in the specific neighborhoods they wanted to target.
Invisible Portfolio
Their “Gallery” page had no text, so Google couldn’t index their specific fence styles.
Low-Value Leads
They were getting calls for small repairs instead of full installations.
Win More Installs
“Want more privacy fence jobs? Our Wood & Cedar Fencing SEO services target homeowners ready to buy.”
Our Approach – How We Solved These Challenges
Service Page Optimization
We built robust “pillar pages” for their core materials: Wood Privacy Fences, Vinyl Picket Fences, and Cedar Split-Rail.
SEO-Optimized Content Creation
We turned their photo gallery into “Project Case Studies.” Each project got its own page with a 500-word story, optimizing for “Wood Fence Installation in [Neighborhood].”
Local Keyword Research
We targeted long-tail keywords like “dog ear fence installation” and “board on board fence.”
Reputation Management
We implemented a system to get reviews on Google, specifically asking clients to mention the type of fence they bought.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Installation Quotes Booked | 3/mo | 25/mo | +733% |
| Ranking (“privacy fence [city]”) | #18 | #2 | +16 spots |
| Organic Traffic (to Project Pages) | 15/mo | 600/mo | +3900% |
Free Portfolio Audit
“Are your project photos helping you rank? Book a Free Portfolio Analysis with our fencing company seo experts!”
Advice for Marketers & Brand Owners
- Target the material. Homeowners search for “vinyl fence” or “wood fence,” not just “fence company.” Create a page for each.
- Showcase your work. Detailed case studies with photos prove you can handle specific styles.
- Get specific reviews. Reviews that mention “vinyl fence” help you rank for “vinyl fence.”
Extra Factors That Made It Work
- The Project Case Studies were the key driver of traffic.
- Local Link Building from local landscaping blogs helped establish them as a residential expert.
- Filtering keywords to exclude “repair” cleaned up their lead pipeline.
