Stealing “Resource Page” Links: A Competitor Replication Strategy
Client: An e-commerce store in the “Home & Garden” (DIY) niche.
Challenges We Faced
The client’s blog was struggling to build authority, and competitors were getting all the best links:
Low DR (DR 25)
Stuck behind publisher sites and big e-com brands.
No “Linkable Asset”
They had a blog, but no major “pillar” guides.
No Authority
A Competitor Link Research showed rivals had links from 100+ “DIY Resource” and “Gardening Links” pages, while they had none.
“Me-Too” Content
Their content was no better than what was already ranking.
Limited Outreach Strategy
The client had no systematic way to contact resource owners or replicate competitor links, making it difficult to convert research into actual backlinks.
Steal Your Competitors’ Best Links
“Want the links your competitors have? Our Competitor Link Replication service finds where they’re listed and gets you added to the same pages.”
Our Approach – How We Solved These Challenges
Linkable Asset Ideation
First, we identified they needed a “linkable asset.” Our resource page link building company created “The Ultimate Guide to Urban Gardening.”
Competitor Link Research
We used Ahrefs’ “Link Intersect” tool to analyze their top 3 competitors. We found 150+ “resource” pages (e.g., …/gardening-resources/) that linked to all three of them, but not our client.
Niche-Specific Prospecting
This list of 150+ “resource” pages (that were proven to link to sites like ours) became our “gold list.”
Manual Blogger Outreach
We pitched our new “Ultimate Guide” (which was better than the competitors’) to all 150 of these webmasters, asking to be “added to the list.”
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Link Intersect” Opportunities Found | 0 | 150+ | N/A |
| New Links Acquired (from competitor list) | 0 | 42 | +42 links |
| Ahrefs Domain Rating (DR) | 25 | 40 | +15 points |
Free Competitor Link Analysis
“Not sure where your competitors are getting links? Request a Free Link Analysis and let our resource page link building company find their secrets!”
Advice for Marketers & Brand Owners
- Your competitors have already done the hard work for you. A Competitor Link Research is the fastest way to find proven link targets.
- You can’t just ask to be “added.” Your Linkable Asset must be better than the ones already on the list.
- This is a highly scalable resource page link building strategy.
- Use Ahrefs’ “Link Intersect”tool. It’s the perfect tool for this exact strategy.
Extra Factors That Made It Work
- The strategy of “find where competitors are listed, make a better resource, and ask to be added” was the key.
- The new “Ultimate Guide” was genuinely more comprehensive than the old resources.
- This resource link building strategy also helped the guide itself start to rank, creating a new traffic stream.
