Ranking Products & Collections: A Shopify Product SEO Overhaul
Client: A mid-sized Shopify store in the competitive “home goods & decor” niche.
Challenges We Faced
The client’s store had beautiful products but was “stuck” on page 2, facing classic shopify seo issues:
Stuck on Page 2
Their main “collection” pages (e.g., “living room rugs”) were stuck at positions 11-15, getting almost no clicks.
Duplicate Content
Shopify’s tagging system had created thousands of duplicate URLs for their products, diluting their ranking authority.
Thin Content
Their Product Page SEO and Collection Page SEO were weak. Pages were just a grid of products with no unique content.
Low Conversion Rate
Traffic that did land on the site was unqualified and had a high bounce rate.
Poor Internal Linking
Product and collection pages were not linked properly, making it harder for search engines to understand page value.
Rank Your Products Higher
“Want your Shopify collections to rank on Page 1? Our shopify seo services are built to fix technical issues and optimize your pages for sales.”
Our Approach – How We Solved These Challenges
Comprehensive Shopify SEO Audit
We used Ahrefs and Screaming Frog to identify all duplicate content issues and find “low-hanging fruit” keywords.
Technical Shopify SEO
This was a critical first step. We edited the theme.liquid file to implement canonical tags correctly, telling Google to ignore the duplicate tag/filter URLs.
Collection Page SEO
We wrote unique, 500-word “buying guides” for their top 20 collection pages. This new SEO-Optimized Content Creation turned thin pages into authoritative resources.
Product Optimization
We rewrote all product titles and descriptions to target long-tail, “buy-intent” keywords.
We implemented Product schema to get star ratings and pricing to appear in search results.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Organic Traffic (to Collection Pages) | 5,500/mo | 21,000/mo | +281% |
| Rankings for “Collection” Keywords | Avg. Pos. 14 | Avg. Pos. 4 | +10 spots |
| Organic Conversion Rate | 0.8% | 2.1% | +162.5% |
Free Shopify SEO Audit
“Not sure why your store isn’t ranking? Claim a Free Shopify SEO Audit and let our shopify seo agency find your hidden errors!”
Advice for Marketers & Brand Owners
- Your Collection Pages are your most powerful “money” pages. A key best shopify seo strategy is to add unique, helpful “buying guide” content to the top of them.
- Fix your duplicate content. Shopify’s tagging system can create thousands of duplicate URLs. A shopify seo company must use canonical tags to fix this.
- Implement Product schema on your product pages to get star ratings and pricing in the SERPs, which dramatically boosts click-through rate.
Extra Factors That Made It Work
- The Collection Page SEO (adding 500+ words of unique content) was the #1 driver for ranking for broad, high-volume keywords.
- Fixing the canonical tag issue (a key Technical Shopify SEO task) consolidated their ranking authority.
- Rewriting product descriptions to be unique, not just the manufacturer’s copy.
