Seasonal Domination: An Emergency & Seasonal SEO Strategy
Client: An emergency HVAC company operating 24/7.
Challenges We Faced
The client’s business was feast or famine. They missed out on seasonal spikes because they weren’t ranking for specific seasonal needs:
Generalist Ranking
They ranked for “HVAC” but not for specific seasonal terms like “furnace breakdown” or “AC not cooling.”
Missed Seasonality
They didn’t have content ready for the first heatwave or cold snap.
Weak Service Area Pages
They served 5 towns but only ranked in one.
Low Trust
Customers were wary of hiring a service without strong reviews.
No Emergency Landing Pages
Their website lacked dedicated pages for urgent, season-specific HVAC issues, causing Google to overlook them for high-intent searches.
Capture Every Season
“Don’t miss out on peak season. Our Emergency HVAC SEO services ensure you rank for every issue, all year round.”
Our Approach – How We Solved These Challenges
Service Page Optimization (Seasonal)
We built unique pages for every seasonal issue (e.g., “Frozen AC Coil,” “No Heat Emergency,” “Boiler Leak”).
Local Keyword Research (Seasonality)
We planned a content calendar to update and promote specific seasonal pages right before the peak season.
Off-Page SEO (Service Areas)
We created unique landing pages for each of the 5 towns they served, optimizing for “[Town] Emergency HVAC.”
Google Business Profile Management
We posted seasonal tips (e.g., “How to prepare your AC for summer”) on GMB to drive engagement.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Total Service Calls | 30/mo | 150/mo | +400% |
| Rankings for “Emergency AC Repair” | #12 | #1 | +11 spots |
| Service Area Rankings (Top 3) | 1 Town | 5 Towns | +400% |
Free Service Area Analysis
“Want to rank in more towns? Request a Free Service Area Analysis from our local hvac seo services agency!”
Advice for Marketers & Brand Owners
- Be specific. People don’t search for “HVAC” when their heat goes out; they search for “furnace repair.” You need a page for every issue.
- Timing is everything. Update your “AC” page in spring and your “Furnace” page in fall.
- Expand your footprint. Use location-specific landing pages to rank in every town you serve
Extra Factors That Made It Work
- The Seasonal Pages allowed them to capture highly motivated traffic that general competitors missed.
- Service Area Pages expanded their reach without opening new offices.
- GMB Posts kept them top-of-mind for local customers.
