Dominating the Wholesale Market: A Strategic B2B Expansion
Client: EpicRise Electronics
Challenges We Faced
The client needed to establish a dominant presence in the competitive wholesale electronics sector, particularly within the UK market:
Low Baseline Visibility
Initial search clicks and impressions were low, with only 604 clicks recorded in the previous 6-month period.
Weak Organic Shopping Presence
The brand was significantly underperforming in organic product listings.
Low CTR
A 0.4% click-through rate indicated that their search results were not effectively capturing user interest.
Keyword Competition
Difficulty ranking for high-volume wholesale terms against established global distributors.
Limited B2B Market Reach
Wholesale buyers struggled to discover the brand online.
Dominate the Wholesale Market
“Is your B2B business invisible to bulk buyers? We helped EpicRise Electronics achieve 434% traffic growth by owning the wholesale search space.”
Our Approach – How We Solved These Challenges
Targeted B2B Keyword Strategy
We curated a list of 70+ high-intent keywords, securing Top 1 positions for bulk-buying terms like “Buy Peplink Devices in Bulk” and “Buy Zebra Scanners in Bulk.”
Organic Shopping Optimization
We overhauled product data to drive an 837% increase in Organic Shopping traffic.
UK SERP Domination
Focused on Google UK, successfully placing 43 keywords in the Top 10 results.
Conversion-Driven Search Presence
Improved technical SEO and metadata to triple the Average CTR from 0.4% to 1.2%.
Results
| Metric | Before (Previous 6mo) | After (Last 6mo) | Growth |
|---|---|---|---|
| Total Users | 4,532 | 24,207 | +434.14% |
| Organic Search Users | 523 | 1,633 | +212.24% |
| Organic Shopping Users | 94 | 881 | +837.23% |
| Total Search Clicks | 604 | 1,190 | +97% |
| Search Impressions | 50.2K | 291K | +479.6% |
Free E-commerce Visibility Audit
“Are you missing out on Organic Shopping traffic? Claim a Free Audit and see how we can mirror the 837% growth we delivered for EpicRise.”
Advice for Marketers & Brand Owners
- Focus on Intent-Based Keywords: For B2B, targeting “Bulk” and “Wholesale” modifiers is more effective than broad product terms for attracting qualified buyers.
- Leverage Organic Shopping: An 837% growth in this channel proves that optimized product feeds are a massive, often untapped traffic source for e-commerce.
- CTR is a Quality Signal: Moving from 0.4% to 1.2% CTR suggests that improving your “on-shelf” appearance in search results can double traffic even without ranking higher.
Extra Factors That Made It Work
- Referral Growth: A 788.89% increase in referral traffic suggests successful backlink and partnership strategies within the electronics industry.
- Diversified Traffic: Significant gains in Cross-network (+54,760%) and Paid Search (+465%) created a robust, multi-channel sales funnel.
