Ranking Products & Categories: A Magento On-Page SEO Overhaul
Client: A mid-sized Magento store in the “high-end fashion” niche.
Challenges We Faced
The client’s store had beautiful products but was “stuck” on page 2, facing classic magento ecommerce seo issues:
“Stuck on Page 2”
Their main “category” pages (e.g., “designer handbags”) were stuck at positions 11-15, getting almost no clicks.
Duplicate Product Descriptions
80% of their product descriptions were copied directly from the manufacturer, causing site-wide duplicate content issues.
Thin Content
Their Category Page SEO was weak. Pages were just a grid of products with no unique, helpful content.
No Rich Snippets (Stars)
Their products were not showing star ratings or pricing in Google search, leading to a low CTR.
Weak Internal Linking
Category and product pages were poorly linked, making it harder for search engines to understand page importance.
Rank Your Products Higher
“Want your Magento categories to rank on Page 1? Our magento seo services are built to fix thin content and optimize your pages for sales.”
Our Approach – How We Solved These Challenges
Comprehensive Magento SEO Audit
We used Ahrefs and Screaming Frog to identify all duplicate content issues and find “low-hanging fruit” keywords.
Category Page SEO
We wrote unique, 500-word “style guides” for their top 20 category pages. This new SEO-Optimized Content Creation turned thin pages into authoritative resources.
Product Page Optimization
We rewrote all product titles and descriptions to target long-tail, “buy-intent” keywords.
We implemented Product and AggregateRating schema to get star ratings and pricing to appear in search results.
In-Market Keywords Research
We focused on high-intent “commercial” keywords (e.g., “best leather handbags”) and “transactional” keywords (e.g., “buy [Brand] dress”).
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Organic Traffic (to Category Pages) | 8,000/mo | 25,000/mo | +212.5% |
| Avg. Organic CTR (with Rich Snippets) | 2.0% | 6.5% | +225% |
| Organic Revenue (from target pages) | $50,000/mo | $110,000/mo | +120% |
Free Magento SEO Audit
“Not sure why your store isn’t ranking? Claim a Free Magento SEO Audit and let our magento seo company find your hidden errors!”
Advice for Marketers & Brand Owners
- Your Category Pages are your most powerful “money” pages. A key best magento seo strategy is to add unique, helpful “buying guide” content to the top of them.
- Stop using manufacturer descriptions. This is a duplicate content penalty waiting to happen.
- Implement Product schema with AggregateRating. Getting stars to show up in the SERPs is the fastest way to double your CTR.
Extra Factors That Made It Work
- The Category Page SEO (adding 500+ words of unique content) was the #1 driver for ranking for broad, high-volume keywords.
- Implementing the AggregateRating schema (a key technical magento ecommerce seo task) provided an immediate CTR boost.
- Rewriting product descriptions to be unique and compelling.
