Filling the Schedule: A “Near Me” Strategy for Driveways & Patios
Client: A local, family-owned concrete company specializing in residential flatwork.
Challenges We Faced
The client did excellent work but was invisible online, relying entirely on referrals:
No “Map Pack” Ranking
They were on Page 3 of Google Maps for “concrete driveway near me” and “patio installation.”
Generic Service Page
They had one page for “Concrete,” which didn’t rank for specific jobs like “stamped concrete” or “driveway replacement.”
Unoptimized GMB
Their GMB profile had no project photos, incorrect hours, and only 3 reviews.
Zero Organic Leads
They got zero calls from Google search.
Get More Driveway Jobs
“Is your schedule empty? Our Residential Concrete SEO strategy puts you in the Map Pack for homeowners ready to pour.”
Our Approach – How We Solved These Challenges
Google Business Profile Management
We claimed and optimized their GMB, adding “Concrete Contractor” as the primary category.
We posted weekly photos of stunning “before and after” driveway jobs.
We launched a text-message review campaign to past clients.
Service Page Optimization
We built 5 new pages, one for each core service (e.g., “Driveway Replacement,” “Stamped Patios,” “Pool Decks”).
We optimized these pages with Local Keyword Research targeting their specific city.
Off-Page SEO
We built citations on local directories (HomeAdvisor, Angi) and sponsored a local charity run to get a high-authority local link.
Technical SEO
We made the site mobile-friendly and added a sticky “Get a Free Quote” button for mobile users.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Click-to-Call” Leads (GMB) | 2/mo | 60/mo | +2900% |
| Map Pack Rankings (“concrete driveway”) | #25 | #2 | +23 spots |
| Total Organic Estimates Booked | 1/mo | 35/mo | +3400% |
Free Local SEO Audit
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Advice for Marketers & Brand Owners
- Show your work. For concrete, “before and after” photos are your best sales tool. Post them on GMB weekly.
- Niche down. Don’t just be a “concrete” company. Be the “stamped patio” expert.
- Get reviews. Reviews are the #1 ranking factor for the Map Pack. Ask every happy customer.
Extra Factors That Made It Work
- The Reputation Management strategy took them from 3 to 45 reviews in 5 months.
- The sticky “Get a Quote” button on mobile drastically improved conversion rates.
- Targeting specific neighborhoods in their service pages helped them rank for “concrete in [Neighborhood].”
